Onia Spring Summer 2019 Presentation:
Onia is a luxury lifestyle and swim brand who debuted their first Spring Summer 2019 women’s and men’s collection on Tuesday, August 28th in New York City.
Onia’s Spring 2019 collection was inspired by the Memphis Milano cultural movement of the 1980’s.
The radical abstract patterns of “Memphis” are represented throughout this season’s colors and prints. Moreover, our innovative swimwear and ready to wear styles embody the radical shapes used by prominent Memphis Designers, including Matteo Thun, Ettore Sottsass, and Peter Shire.
The soft color palette echoes the clashing pastels prominent in Memphis design. The Spring ’19 collection introduces our customer to a new facet of ready to wear for Onia — fine fabrics such as silk and pique are represented in new silhouettes such as the Martine dress and Ronnie polo, elevating the collection, taking it beyond lunch by the pool and out to dinner at night.
While this bold and bright collection is a departure from our conventional design, we manage to strike a balance adhering to Onia’s elegant and refined aesthetic.
Onia was built around innovative fits and styles that appeal to the customer who is inspired by the importance of quality and attention to detail. Sharp and technical garments build upon the brand’s core philosophy – To develop clean silhouettes crafted from the finest materials available.