New Chapter in British Luxury: Gieves & Hawkes
For over 250 years, Gieves & Hawkes has stood as a beacon of British tailoring, dressing kings, explorers, and statesmen from its hallowed No.1 Savile Row address. Now, in a historic first, the legendary house is stepping beyond London—bringing its peerless craftsmanship to FLANNELS Leeds in an elegant store-in-store concept.
A Yorkshire Homecoming
Nestled on the second floor of the new FLANNELS flagship, the 600 sq ft space exudes the timeless sophistication of Savile Row, standing proudly alongside luxury icons like Burberry, Alexander McQueen, and Tom Ford. The opening marks more than just a retail expansion—it’s a homecoming.
“For centuries, Gieves & Hawkes has sourced the finest tailoring fabrics from Yorkshire,” says Michael Murray, CEO of Frasers Group, which owns the brand. “To open in the heart of Leeds, surrounded by such esteemed company, is a poignant moment in our history.”
Craftsmanship Meets Modern Elegance
The store-in-store offers Leeds clientele an immersive experience of Gieves & Hawkes’ world, where heritage meets contemporary luxury. Expert staff, trained at No.1 Savile Row, will guide customers through the Spring/Summer 2025 ready-to-wear collection and the brand’s renowned made-to-measure service, all delivered with the precision of in-house master tailors.
“This is about bringing true British luxury beyond London,” the brand affirms. “Leeds deserves the same access to impeccable craftsmanship, integrity, and authenticity that has defined us since 1771.”
The Future of British Tailoring
The Leeds debut is just the beginning—a strategic step in Gieves & Hawkes’ regional expansion, catering to discerning customers who seek uncompromising quality outside the capital. For FLANNELS shoppers, it’s an invitation to experience the gold standard of menswear in an exclusive new setting.
As the doors open at 115-126 Briggate, a new chapter unfolds—not just for Gieves & Hawkes, but for British luxury itself.
Visit the Gieves & Hawkes Store-in-Store at FLANNELS Leeds, 115-126 Briggate, LS1 6LX.
Photos Credits : Purple pr & Sam Lindely