L’Agence revealed its Spring 2019 collection to buyers, editors, and influencers at West Soho’s New York Fashion Week hub, Industria Studios, on Wednesday, September 5th, 2018.
This year the collection is a natural stride in the evolution of L’Agence, paying homage to the City of Angels, in which the brand’s DNA is deeply rooted. Nude silks and pastel denim reference the Southern California landscape while statement prints and exaggerated silhouettes speak to the bold personal style of the Angelino muse. The sterility of Industria Studios provides the perfect juxtaposition to the collection’s laid-back ease, allowing the LA Love Affair narrative to take center stage.
“The L’Agence woman is the embodiment of Los Angeles. She’s effortless, nonchalant, and very much epitomizes California cool, but with the distinct confidence and joie de vivre that Parisiennes are famous for,” said Jeffrey Rudes, L’Agence CEO.
Denim proportions play a major role in the point-of-view of the collection, with a not-so-subtle nod to 1970s SoCal free spirits. Luxury fabrics and details elevate this playfulness for the modern woman, making the pieces true wardrobe additions.
Shot in Los Angeles by photographer Jacopo Moschin, the campaign reflects the L’Agence woman of-the-moment; she has an unwavering sense of style and the expectation of a touch of opulence in her everyday life.