Ksubi x Lucia Pizzaria Drops Today in at the Soho Store
Ksubi, the iconic global streetwear powerhouse, and Brooklyn’s beloved Lucia Pizzeria are serving up more than just flavor, they’re delivering a full cultural feast. Launching TODAY at the KSUBI Soho Store, this limited-edition collaboration celebrates the raw edge of New York’s street style and the timeless appeal of its pizza culture.
At the heart of the collab is a bold capsule collection featuring co-branded Ksubi x Lucia 4×4 Biggie Tees in Jet Black and Optic White, plus the signature Anti K jeans in Noir, all stamped with the unmistakable DNA of both brands. And because every fit needs a proper pairing, Lucia’s Canal Street location is dishing out an exclusive Ksubi Pizza which is a one-of-a-kind culinary twist on street flavor.
From Soho’s Greene Street to Canal Street, this drop is for the true NYC tastemakers. Lucia’s team will even be rocking upcycled Ksubi denim aprons, keeping the fashion fire going behind the counter.
I have included more information in the attached press release along with images of the campaign below. We would love for you to consider for any upcoming news launch stories or collaboration features, so please keep me posted if you need any other information and thank you always!
Available today, May 23rd
Get the fit: Ksubi, 26 Greene Street, NYC
Grab a slice: Lucia, 375 Canal Street, NYC
