JCPenney SXSW Mutual Weave Fashion Fuel Up

Fashion Music

JCPenney SXSW Mutual Weave Fashion Fuel Up

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JCPenney Mutual Weave “Fashion Fuel Up” Event

An interactive showroom meets music lounge featuring a full-service wardrobe “tune-up” and 1:1 style sessions showcasing pieces from the new men’s collection.

Exclusive to the VIP experience, the below added elements will be presented:

  • Live music from the Austin-based local favorite, Beatnick Bandits, presenting a blend of  rock and pop stylings in a distinctly new “americana” sound
  • Food & Beverage offerings including savory risotto fritters, crispy carnitas tacos, fried chicken, and a selection of alcoholic beverages
  • A leather card holder embossing station to customize a special keepsake
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