Erewhon Market Winter ’24 Collection
The supermarket chain recently branched out into apparel. The Erewhon Market Winter ’24 Collection is equally luxurious as Erewhon. In addition, a great number of the pieces are loungewear. These garments match the easy going personality of the supermarket chain.
Tony and Josephine Antoci bought Erewhon in 2011. Also, their ownership results in more exclusive and luxury products. Specifically, they run the vision for the supermarket chain.
Winter ’24 Collection
In addition, the brand is known for its luxurious and expensive groceries. The supermarket chain went viral over Hailey Bieber’s ‘Skin Glaze’ smoothie. Specifically, this online craze brought in a great deal of consumers for the brand.
Since then, Erewhon has kept a strong fan base. In addition, the stores are located in Los Angeles, California. Also, a number of celebrities, including Kendall Jenner and Sabrina Carpenter, have their own smoothies. This shows the brand valuing different celebrities and their followers.
The Erewhon Market Winter ’24 Collection includes socks, hats, sweatpants, and hoodies. As seen above, the Erewhon Classic Sock | Black is a part of the collection. Additionally, the supermarket chain made this item with an organic cotton blend.
Also, consumers can dress these socks up or down. In addition, consumers can wear them with loafers like the model in the video. Similarly, consumers can also wear them with sneakers for an athletic outfit,
In addition, the crewnecks, sweatpants, and hoodies come in the same colors. In keeping with the grocery chain theme, the colors are tomato, butterscotch, chaga, plum, and coconut. This collection shows how Erewhon is capable of ventures other than producing luxury groceries.
The items in the Erewhon Market Winter ’24 Collection are predicted to sellout quickly. The chain created luxury merch for their followers. Ultimately, these garments show the power of the supermarket chain and its creativity.
The featured image for this article is credited to SHVETS production on Pexels.com.