DIRTY PINEAPPLE S/S 2021

The opening lyrics of this perennial lullaby might be the repeating loop you hear in your head will while

experiencing Dirty Pineapple’s Spring/Summer 2021 collection.

Individual proclivities in digital are a recurring theme at Dirty Pineapple. With previous collections called

“Recycled Love” or “Narcissist Rhapsody”, the team is no stranger to exploring the personal impact of

modern digital behaviors. This season portrays the dual reality of distancing public and private personas.

The public persona, the one we show family, friends and display on social media, reflects society’s

expectation; one of self-confidence, strength and material success. While our private persona, the one

we share only with ourselves, carries the heavier doubts and secrets.

“Mama’s going to build you a hush garden.”

Dirty Pineapple is imagining a surrealist space concealed between realities, where they blend and blur;

where we can see who we really are. A place to explore from a distance, where our insecurities become

strengths, doubt becomes empathy and one feels safe. A space they call “Hush Garden”.

This Hush Garden is watered down and moody while always odd and twisted. From playful colors and

manipulated Vichy prints offset by the introduction of a new “spell” print, the signature lounge suits and

expressive basics play with retro garden references and metaphors.

It is within that reflective space that Dirty Pineapple finds its voice and affirms its language of soft

strength and delicate confidence.

 

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XOXO
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DIRTY PINEAPPLE S/S 2021