DIAGEO: Cheers NYFW
Sergio Hudson Celebrates the Debut of his SS24 Collection with DIAGEO and Crown Royal Golden Apple in New York City. photo credit: JMartin Visuals
This weekend, New York City witnessed an exquisite fusion of fashion and spirits, as DIAGEO, alongside its iconic brands like Baileys Chocolate Liqueur, CÎROC, Crown Royal Golden Apple, Johnnie Walker Blended Scotch Whisky, and Seedlip, came together to celebrate the SS24 Collections. The event not only showcased the latest in fashion but also emphasized the importance of inclusivity, spotlighting the achievements of multi-hyphenated individuals, creatives, and change makers during this pivotal moment in fashion.
**Sergio Hudson: Drawing Inspiration from Icons**
Renowned for his vibrant statement pieces and daring silhouettes, Sergio Hudson drew inspiration for his SS24 Collection from the iconic Tina Turner and her airport style from the 1970s. The collection wowed attendees, who were treated to signature cocktails courtesy of Crown Royal Golden Apple. Among the notable guests were Coco Jones, Doechii, and Quinta Brunson, making it a memorable cultural moment in the world of fashion.
Johnnie Walker Blended Scotch Whisky, a brand with a rich history of inspiring cultural progress and supporting diverse creators, joined hands with Prabal Gurung to celebrate his SS24 Collection with a dance party extravaganza. The event was graced by notable figures such as Awkwafina, Tiffany Haddish, Simon Kim, Andrew Kwon, Ezra William, Patrick Ta, Felicia Quaning, and Tina Leung, the stylist for this season’s show. The dance floor truly came alive when Sarah Hyland and Prabal took to dancing, setting the tone for a night of celebration
Phillip Lim made a triumphant return to the runway after a four-year hiatus, giving attendees a sneak peek of what to expect on his 20th anniversary as a groundbreaking designer next year. The SS24 Collection left a lasting impression on fashion enthusiasts, with notable guests including Coco Jones, Jeannie Mai, Karreuche Tran, Teyana Taylor, and Kimora Lee Simmons, who graced the event in an exclusive Phillip Lim piece.
Prabal Gurung Celebrates His Spring Summer 2024 New York Fashion Show by Raising a Glass of Johnnie Walker Black Label. Photo Credit : Michael Stewart
Phillip Lim Celebrates His Spring Summer 2024 Collection With An Exclusive First Taste Of The New Baileys Chocolate Liqueur Photo credit :Sonovisuals
The convergence of fashion and spirits at this event was a testament to the creativity and innovation thriving in both industries. As the SS24 Collections took center stage, they were not only a showcase of style but also a celebration of diversity and the transformative power of fashion and art. DIAGEO’s collaboration with these esteemed designers and brands underscored the importance of coming together to toast to progress, inclusivity, and the boundless possibilities that lie ahead in the world of fashion.
photography credit : JMartin Visuals, Michael Stewart,Sonovisuals