CONCEPT KOREA S/S 2022 Collection
“As a designer, I wish to take part in enriching our society with artistic value.”
Seong-dong Lee
.
UL:KIN
is a high-end casual line launched in 2014 that addresses the idea that sustainability can be a seductive, fashion-
forward proposal. Translating his sensibility towards art and culture into an engine for change, Seong-dong Lee develops
his unique experimental silhouettes through sustainable methods. Upcycling, use of scrap material and economy in design
become the starting point for new proposals.
NOHANT (Noah Nam) – Iconic essentiality “Simplicity is the ultimate sophistication .”Noah Nam. What if you could create essentials that a person would want to wear every day? Items at once distinctive in their design ,enduring in their style and uncompromising in their quality – in a word, fashion icons. Since its launch in 2010, unisex label NOHANT, designed by Noah Nam, has been one of the most popular design signatures at Seoul Fashion Week thanks to its “brunch look” wardrobe of savvy designs .Proof that simple ideas can lead to great change, through the ‘Hangul Fashion Project’, which uses a mix Korean and English alphabets to splash the name of six fashion capitals across the ultimate fashionable “message t-shirt”, the brand was able to donate 100M Korean Won to help underprivileged children. Titled “In Dialogue,” the 10th anniversary Spring 2022 is imagined as the epitome of the brunch look – an evocation of a time suspended between free-spirited moments and daily life, with an elevated mix of casual, cool and creativity. In the season’s fashion film, NOHANT cast actor Jin-young of Korean idol group GOT7 as a main character.
EENK (Hyemee Lee) – Unconventional Elegance“ Timeless collectibles in personal archives.”Hyemee Lee. Using the alphabet as a guideline, EENK’s ‘Letter Project’ takes an idea, an item or or an inspiration as the starting point for the entire season. Imaginative layering, a multiplicity of fabrics and a close attention to detail breathe life into their unexpected(but amazing to us) combinations for unconventionally playful collections. For the spring/summer of 2022,