COLLECTION LAUNCH: Dr. Martens x Goodhood FW21
Known for drawing on authentic local culture to create a unique in-store environment, Goodhood have
established a reputation for effortless style. With a talent for bringing new context to well-trodden
heritage, Goodhood are a natural partner for DM’s iconic silhouettes.
Founded in 2007, Goodhood have transcended from a niche, insiders-secret on a quiet backstreet to a global
lifestyle retailer with a cult following. With a respect for culture, history and authentic stories, Goodhood — like Dr.
Martens — have been adopted by London’s subcultures for an ethos that celebrates true independent spirit. Like
Goodhood, Dr. Martens has been shaped by our wearers for more than six decades. And with a shared penchant
for alternative design, our 6-eye 101 silhouette is the ideal collaborative canvas. Classic styles — designed to be
Constructed from black Vintage Smooth leather and fitted with our instantly recognizable black and yellow heel
loop, the 101 UB boot has a sense of organic history. Goodhood white screen-printed graphics across the upper are
offset with a contrast white welt stitch. The combination of vintage-look leather with printed characters exposes the
flair for customisation that has defined our Originals for generations. The boot is finished with gunmetal eyelets, a
dual-branded sock liner and black laces.