Clare Waight Keller X Reformation
The brand Reformation recently collaborated with Clare Waight Keller to produce a sustainable jewelry collection. The 14 pieces, available online, radiate in the light. In addition, a number of clothing pieces accompany the jewelry collection. Furthermore, these shining pieces take the fashion world back to the 1920s. Reformation chose to create a film reminiscent of Paris at that time. For advertising campaigns, it is both phenomenal and classic.
Clare Waight Keller is a well-known British fashion designer. Specifically, she has worked for Chloé, Givenchy, and other luxury houses. Additionally, these pieces dropped at the perfect time, right before the holidays. This collaboration proved what exquisite work Reformation and Clare Waight Keller are capable of.
Shining Campaign
As seen above, the video clips focus on a model wearing the Lucelia Dress in a chic French hotel bar. She sits with her dirty blonde hair slicked back and she moves with ease in red heels. The classic aspects of the look speak to the model’s surroundings. Reformation and Clare Waight Keller designed this collection for customers who are interested in elegance.
The dress pairs nicely with the Large Hemingway Earrings. Indeed, these two delicate pieces include beaming gold and pearls. The collaborators produced the jewelry, including these dangling earrings, with sustainability in mind. For instance, the collaborators designed each piece with recycled sterling silver and gold vermeil.
Laure de Clermont-Tonnerre directed the. the elegant short film. Reformation used the film to advertise the collection up until the release date. The glamour of the Parisian hotel encapsulated what the collection is all about: timeless style.
The Gertrude Cuff attests to the creative capabilities of the brand and Claire Waight Keller. Arguably, it is a modern piece. The cuff is perfect for all ages of jewelry lovers. This is because it is simple and has an effortless design. Available in both gold and silver, it covers the basics for a classic jewelry piece.
Grand Celebration
To celebrate the release of the collection, the brand hosted a party in the City of Love. In 1920s fashion, flappers danced in style and guests enjoyed live music. Additionally, attendees wore pieces from the collection like the Bechet Earring and the Coco Mariner Chain. The golden light from the jewelry shined as bright as the two collaborators’ creative energies. Therefore, this jewelry and clothing collection will be remembered for its grace and classic style.
The featured image for this article is credited to cottonbro studio on pexels.com.