Bloomingdale’s multi-brand holiday virtual store
Emperia, the leading virtual reality technology developer for the retail and fashion sectors, announces today that for the holidays Bloomingdale’s will introduce a first-of-its-kind multi-brand virtual shopping experience, developed by Emperia. The virtual experience features unique spaces for CHANEL, Ralph Lauren, and Nespresso, in addition to holiday exclusives that include a luxury beauty/spa room, party room, and gifting experience.
The multi-brand store brings together multiple brands in a way that allows for each brand to communicate its own brand “story” while combining them all together in one
cohesive experience. Users can transition between brands through an elevator located in the store. The Bloomingdale’s virtual store houses the first-ever virtual CHANEL store,
located on the moon. The Ralph Lauren store provides a magical holiday forest experience that leads shoppers to a cozy ski chalet and the Nespresso virtual store brings users to a Parisian cafe, where users are embraced by the winter holiday spirit.
This holiday season, virtual stores will be a key component in brands’ e-commerce and marketing strategy, becoming an extension of retailers’ physical stores and aligning
with their holiday campaigns. Technology will allow retailers to measure product engagement, demographics, stock demand and layout effectiveness, all in real-time, and
based on data insights. “Emperia believes that the multi-brand virtual experience will become the new department store of the future,” says Olga Dogadkina, co-founder & CEO of Emperia. “The virtual environment provides endless opportunities for brand creativity, design, and user engagement, breaking barriers of accessibility and physical space limitations – providing a new technology playground for retailers.”
To shop at Bloomingdale’s virtual store, visit www.bloomingdales.com.