Bloomingdale’s Announces New Virtual Store
Emperia, the leading virtual reality technology developer for the retail, fashion, and art sectors, announces today that to celebrate their 150 year anniversary, Bloomingdale’s introduces a new, futuristic virtual store, designed by Emperia. The virtual store will feature exclusive collections from brands Such As Polo Ralph Lauren, Marc Jacobs, David Yurman, MCM, Byredo, Baccarat, and many more, creating a whole new, innovative online shopping experience for customers.
The retailer will introduce the virtual store during New York Fashion Week as part of one of their biggest anniversary campaigns that will feature celebrations across the United States with some of the most acclaimed designers, exclusive merchandise, and multiple national events. The virtual store features a video of the evolution of the brand from Bloomindales’ initial establishment to the present, contrasting the difference from the past to the future; in addition to games, special surprises and a Bloomingdale’s unique collection, designed exclusively for its anniversary celebrations.
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“As the leading multi-category luxury retailer, we are proud to be able to feature the most coveted selection of brands and products across every single department,” said Denise Magid, Executive Vice President and General Merchandising Manager, Bloomingdale’s. “Having such an impressive group of the most in-demand designers and labels partner with us to create exclusive, limited-edition designs to commemorate our 150th anniversary is truly an honor, and we could not be more excited about the collection they’ve created.”
Virtual stores have become an integral part of many brands’ online sales strategy, with numerous retailers developing virtual stores as part of their ongoing omnichannel approach. Addressing retailers’ demand for a long-term strategy, Emperia created a SaaS platform that enables creative control for retailers and brands to update merchandise and change store decor so that maintaining a virtual space becomes seamless and completely aligned with retailers’ physical store operations.
“We are honored that Bloomingdale’s chose to partner with Emperia during a time where the company is marking its 150 year celebration, highlighting its historic achievements and contributions to the fashion world through their unique retail approach” says Olga Dogadkina, co-founder & CEO of Emperia. “highlighting their continued mark on the fashion industry, they keep pushing the limits of innovation, serving as an example of how to use cutting-edge technology that creates a highly- engaging, memorable online shopping experience.”
To shop at the Bloomingdale’s virtual store and participate in the anniversary festivities, visit www.bloomingdales.com.