Beyoncé and Adidas have announced a new collaboration with each other. Now as “creative partner” for the clothing brand, she will “develop new signature footwear and apparel.” In addition to that, Beyoncé’s Ivy Park clothing line will also be relaunched with Adidas as well. Ivy Park was co-founded with Philip Green, the owner of Topshop; after allegations were made towards Green in October 2018, Beyoncé’s Parkwood Entertainment acquired full ownership of the brand in November 2018.
“This is the partnership of a lifetime for me,” stated Beyoncé in a press release. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
With the announcement of her new partnership, Beyoncé joins the ranks of Kanye and Pusha-T, who also have deals with Adidas. She and husband JAY-Z recently appeared at the GLAAD Media Awards, where they accepted this year’s Vanguard Award.