BESTSELLER Opens Flagship Showroom in NYC

BESTSELLER Opens Flagship Showroom in NYC

We’re excited about our new office.
It showcases our brands’ DNA more accurately which helps elevate our presence in the
marketplace. The space is much larger than our previous one allowing us to really show
what each BESTSELLER brand can offer.




Internationally known Danish lifestyle and clothing parent company, BESTSELLER®, will open its new U.S. showroom at 96 Spring Street in New York City’s coveted SoHo neighborhood. The showroom will house VERO MODA, JACK & JONES, SELECTED HOMME, and ONLY, the pillar brands of the
SoHo is known for its cool and trendy character filled artists’ lofts, art galleries and a variety of shops ranging from upscale boutiques to national and international chain store outlets which make it an
ideal location for BESTSELLER.

BESTSELLER® is a family-owned clothing and accessories company founded in Denmark by Troels Holch Povlsen in 1975. The company currently houses 20 brands under the parent umbrella, is sold in 70 markets, has 3,000 branded chain stores and is sold in approximately 15,000 multi-brand and department stores across the globe.

BESTSELLER is a leader in sustainability and size inclusivity, creating clothing that is fashion-driven with eco-friendly features that drastically reduce the BESTSELLER carbon footprint.

Designed by architecture firm LODA Design, the floor-through, loft-like space respectfully merges traditional New York architecture by exposing original manufacturing building infrastructure and clean, simple and polished Danish design, drawing inspiration from the headquarters in Aarhus, Denmark.




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