Aistė Hong Unveils F/W 2025 “White Nights”
Lithuanian-born American designer Aistė Hong presented her highly anticipated Fall/Winter 2025 collection, “White Nights,” in an intimate penthouse setting in Manhattan’s Nomad district. With the historic Met Life Clock Tower and Empire State Building as a striking backdrop, guests were transported into a world of poetic design, inspired by the enchanting European phenomenon of summer nights that never darken.
A Vision of Light and Transformation
Aistė Hong’s latest collection is a deeply personal reflection on childhood memories, nature’s mysticism, and the interplay of light and darkness. Drawing from the magic of nostalgia and her love for fall, the designer explored texture, contrast, and structure, creating pieces that evoke a sense of transformation and empowerment.
Set to the hauntingly beautiful sounds of a live cello and violin duo, the runway became a canvas for Hong’s artistic interpretation of “White Nights.” The collection seamlessly merged sharp color blocking, sculptural silhouettes, and fluid draping, proving that strength and delicacy can exist in harmony.
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A Masterclass in Craftsmanship
One of the show’s most captivating moments was the presentation of a sheer pleated lime green silk georgette gown. While appearing weightless, its hidden boning, tulle, and horsehair structure revealed the technical mastery behind the brand’s ethereal aesthetic.
Key pieces from the collection included:
•Dramatic sculptural shirting
•Oversized shaggy sweaters
•Sleek asymmetric suits
•Bold graphic prints paired with plush faux fur and leather
•Avant-garde leather motorcycle pants, adding a rebellious edge
•Sheer, layered blouses and dresses adorned with ties
Sustainability at the Core
Aistė Hong continues to champion sustainability in her designs. This season featured eco-conscious materials and artisanal craftsmanship at the forefront. Notable sustainable elements included:
•Plush faux-fur coats in cream and bold lime, crafted from 100% recycled polyester sourced from Ecopel, a leader in biodegradable luxury faux fur.
•Dramatic backless tops and a bustier gown made from handcrafted raffia, a raw, textural fabric created by artisans in India.
“This collection is a deeply personal celebration of my memories and my growth as a designer,” says Aistė Hong. “I’ve drawn from the magic of nostalgia and the bold individuality of the women I create for, to craft something that feels transformative and timeless.”
Beauty and Jewelry Collaborations
Adding to the show’s refinement were exclusive collaborations with leading luxury brands:
•DRHAZI, a European high-tech natural skincare label founded by Dr. Edina Hazi, provided beauty sponsorship, bringing visible and biological skincare transformations to the forefront.
•Ming Yu Wang New York Jewelry enhanced the runway looks with heritage-inspired sculptural pieces, including bean-shaped earrings and oversized rings styled over lambskin gloves, adding an avant-garde yet timeless appeal.
About Aistė Hong
Based in New York, Aistė Hong launched her namesake luxury ready-to-wear brand after graduating from Parsons School of Design in 2021. Her debut Spring/Summer 2025 collection premiered at New York Fashion Week at the prestigious Harmonie Club in Manhattan’s Upper East Side.
Aistė Hong’s work has been featured in Elle, CR Fashion Book, Harper’s Bazaar, Marie Claire, L’Officiel, and other major fashion publications. The brand is known for sensual draping, asymmetric designs, sleek tailoring, and unexpected details, redefining modern femininity with an edge.
Follow Aistė Hong:
Website: aistehong.com
Instagram: @aistehong
Partner Brands:
DRHAZI: drhazi.com | Instagram: @drhaziofficial
Ming Yu Wang New York Jewelry: mingyuwangnewyork.com | Instagram: @mingyuwangnewyork
Media & Wholesale Inquiries:
Aistė Hong’s “White Nights” FW25 collection is an ode to nostalgia, transformation, and the power of design to bridge the past and future. As she continues to push boundaries in sustainable luxury fashion, her vision remains both timeless and revolutionary.
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