ADVISRY Debuts Womenswear
On Monday, September 12, 2022 Advisry, with Keith Herron, 2020 Gucci Changemaker, at the helm presented its Spring/Summer 2023 collection during New York Fashion Week. The debut womenswear collection titled “Masculin Feminin” is inspired by French New Wave film of the same name directed by Jean Lucas Godard, in which he interviews various female characters through the gaze of one man.
NEW YORK, NEW YORK – SEPTEMBER 12: A model walks the runway at the Advisry fashion show during September 2022 New York Fashion Week: The Shows on September 12, 2022 in New York City. (Photo by Theo Wargo/Getty Images for NYFW: The Shows) NEW YORK, NEW YORK – SEPTEMBER 12: A model walks the runway at the Advisry fashion show during September 2022 New York Fashion Week: The Shows on September 12, 2022 in New York City. (Photo by Theo Wargo/Getty Images for NYFW: The Shows)
New York City notables, celebrities, and industry insiders all came out to the view collection including Bethann Hardison, Smino, Dave East, Quen Blackwell, Monaleo, and Duckwrth. In a grand hall in the Lower East Side, attendees filled in and were transported to Paris, France. The show began with subtitled French VoiceOver by Jean-Pierre Léaud from the film Masculin Feminin. A live orchestra from Jose Benjamin Escobar begins the score as another voice over by Bethann Haridson played
that then issued in the first model
NEW YORK, NEW YORK – SEPTEMBER 12: A model walks the runway at the Advisry fashion show during September 2022 New York Fashion Week: The Shows on September 12, 2022 in New York City. (Photo by Theo Wargo/Getty Images for NYFW: The Shows) NEW YORK, NEW YORK – SEPTEMBER 12: A model walks the runway at the Advisry fashion show during September 2022 New York Fashion Week: The Shows on September 12, 2022 in New York City. (Photo by Theo Wargo/Getty Images for NYFW: The Shows)
“Like the film Masculin Feminin by Jean-Pierre Léaud], the collection explores womenswear and the different facets of it from a naive perspective, and results in being a timeless reflection of today’s youth.“
NEW YORK, NEW YORK – SEPTEMBER 12: A model walks the runway at the Advisry fashion show during September 2022 New York Fashion Week: The Shows on September 12, 2022 in New York City. (Photo by Theo Wargo/Getty Images for NYFW: The Shows) NEW YORK, NEW YORK – SEPTEMBER 12: A model walks the runway at the Advisry fashion show during September 2022 New York Fashion Week: The Shows on September 12, 2022 in New York City. (Photo by Theo Wargo/Getty Images for NYFW: The Shows)
- Keith Herron
The Advisry SS23 Runway show is made possible by Adidas and Basic Space, a new shopping experience delivering curated fashion, vintage apparel, street-wear, and more by social influencers, designers, and artists.