Acne Studios Gift Campaign
The fashion house Acne Studios released a new campaign. A series of videos posted on the brand’s social media accounts show the new winter 24 gifts. Unlike other advertising campaigns, the brand created short and intriguing clips. In addition, the posts created quite a stir. Clearly, Acne Studios flexed its imagination and creativity in the making of these videos.
The Campaign
The luxury house, started in 1997 by co-founder Jonny Johansson, is avant-garde. In addition, the brand’s collections are minimalist but powerful. Each design is thoughtfully created for the consumer. This advertising campaign is a perfect example of Acne Studios’ values.
For instance, the Fringe Wool Scarf appears in a video. Along with its high-quality material, the way the scarf flows is similar to an iced treat. Through the audio of the video clip, this idea is cleverly executed. Similarly, the noise matches sounds found in the popular ASMR realm. With this single post, Acne Studios tied their sweetly pink scarf with a delectable dessert and satisfying sound.
Also, the Bowlina Mini Shoulder Bag is exemplary of the house’s advertising skills. Specifically, the bag is a juggler. In the clip, three delicate bows balance on the top of the bag. Additionally, the shape of this bag is intriguing. Its curved shape shows how skillful the artisans are that work at Acne Studios. This video shows the creative side of the campaign and how the house thinks outside of the box.
The final standout gift in the campaign is the Multipocket Bag. In the clip, its side pockets explode with confetti, as a joyful noise echoes. This post shows how fun fashion can be when brands use their sense of wonder. The ruching and bows on the bag are delicate. The detailing is precise and it creates a phenomenal gift for the holidays.
Acne Studios flaunted its creative expertise in this advertsing campaign. The brand used its imagination and creativity to create both excellent pieces and entertaining posts.
The featured image for this article is credited to Alexander Mass on pexels.com.