Vory is In “Sin City
Known for his silky vocals and indelible hooks, decorated hitmaker Vory is the industry’s go-to for deeply felt relationship dramas. The Houston-based polymath resurfaces this week with “Sin City,” his latest single and music video. Populated by room-enveloping synths and sonorous 808s, “Sin City” is a situationship ballad with a cheeky sense of humor. In the story, Vory travels with his new bae to Las Vegas and is immediately suspicious of her prominence in the city’s social scene: “You know all the DJs in the club/Random n****s givin’ hugs/Even the bouncers, what the f*ck/I’m losing track just keepin’ up/You’re way too known in Sin City,” he croons. A demonstration of his ability to turn relationship drama into R&B gold, “Sin City” paves the way for EROS 3.0 FALLOUT, his next mixtape.
Earlier this year, Vory made waves with DONDADA, his new album, and his first to be released independently by EROS LLC / EMPIRE. A confident 10-track album, DONDADA touches on the privileges and precarities of living like a boss, using immersive sonics to convey a sense of lonely luxury, at once reveling in the wonders riches provide, and worrying about the problems that money brings. The album features guest spots from heavy-hitters like 2 Chainz, Fredo Bang, and Trae Tha Truth, voices that Vory weaves effortlessly into his twisted tapestry. Featuring additional appearances from Domani and Dame Atlas, DONDADA establishes Vory as a singular voice in the game, seamlessly blending R&B vocals with hip-hop attitude and expert songcraft.
Since emerging in the mid-2010s, Vory has helped define the sound of contemporary rap and R&B with his work on the mic and behind the scenes. He scored his first hit at just 18-years-old, with his contribution to fellow Louisville native Bryson Tiller’s now-classic “Don’t,” which racked up billions of streams en route to a Diamond certification. The artist’s distinct pen helped launch further hits, like Drake’s “Mob Ties,” which peaked at #13 on the Billboard Hot 100. Vory’s talents earned the attention of some of the biggest stars in the game: he earned his first Grammy win for his contribution to Everything Is Love, the Best Urban Contemporary Album-winning project by Jay-Z and Beyoncé as The Carters. In 2020, Vory signed a joint venture with Meek Mill’s Dream Chasers, through which he released his debut studio album, Lost Souls, in 2022. The now 28-year-old polymath became a household name among hip-hop fans when he contributed songwriting and vocals to “God Breathed,” “Jonah,” and “No Child Left Behind” from Kanye West’s Grammy-nominated DONDA album. With additional credits for artists like Lil Baby, 2 Chainz, DaniLeigh, and many more, Vory has racked up 15 Platinum plaques and 4 Gold records on his written works.
Now independent and ready to push his sound forward, Vory plans to keep dropping heat en route to EROS 3.0 FALLOUT. Stay tuned for more.