Vita Releases “Pleaser”
Rising artist VITA announces her forthcoming debut album, OPIA, with the release of its first single, “PLEASER,” available now via Interscope Records. Written by VITA and Chloe George (Dua Lipa, Normani) and produced by Naz and Matty Hamish.
“PLEASER” captures the emotional tug-of-war between selflessness and self-indulgence, acting as a love letter to VITA’s younger self while expanding the larger OPIA world of vulnerability, introspection, and radical honesty.
“I spent a lifetime trying to shame myself into becoming the woman I wanted to be” she says, “until I realized loving myself means accepting all of myself, and holding my past self with care. This is a love letter to that reckless child. I wouldn’t be here without you.” — VITA
Across her Instagram, VITA has been steadily inviting fans into that universe through a series of short-form visuals—a playful, camp, and deeply intentional realm of whimsy, DIY production, and full-bodied creative storytelling. Developed alongside her creative partner Naz, the visual pieces introduce audiences to the characters, imagery, and emotional language surrounding OPIA, functioning as fragments of a larger narrative revealed one chapter at a time.
OPIA takes its name from the idea of looking into another person’s eyes and feeling the intensity—and uncertainty—of their inner life looking back. Across the album, VITA examines that tension through a collection of songs concerned with identity, intimacy, perception, desire, and the complicated distance between how we see others and how they understand themselves.
Additional details surrounding OPIA, including its release date, track listing, and forthcoming visual installments, will be announced soon.