Spotify Releases 2023 Hip-Hop Artists To Watch
Today, Spotify kicks off its annual “Artist To Watch” campaign, using its various popular and influential playlist brands to highlight and amplify new artists, revealing its predictions for the next wave of music stars across various genres in 2023!
Up first, Most Necessary, Spotify’s playlist for the next generation of voices in hip-hop, is unveiling the roster of emerging stars who are primed to impact hip-hop culture and make their mark in the music industry.
- GloRilla, the rapper rose to prominence after releasing her Grammy-nominated 2022 song “F.N.F. (Let’s Go).” She’s also known for her chart-topping collaborations with Cardi B and Latto.
7. Babyface Ray, a Detroit native, the rapper collaborated with Big Sean and Hit-Boy on his 2021 single “It Ain’t My Fault.” In 2022, he released his album Face featuring collaborations with Pusha T, Wiz Khalifa, and more.
8. Saucy Santana, the makeup artist turned rapper rose to prominence when his tracks “Walk“, and “Here We Go” went viral in 2021. Notable collaborations include the remix of his song “Material Girl” with “Queen of Pop” Madonna, hip-hop duo City Girls, and Latto.
The playlist falls under the arch of one of Spotify’s flagship playlists, RapCaviar, the world’s biggest and most influential hip-hop playlist.