Sheff G Continues Road To ‘Weight On Me’
A dominant force in NYC rap since he helped foster the Brooklyn drill scene, Sheff G will not let any obstacle stop his grind. The East Flatbush native and Winners Circle rapper returns with “Eat Work Pray,” a reflective new single and music video. Produced by Sheff’s regular collaborator Great John, who layers sweeping, cinematic strings over thumping drill percussion, “Eat Work Pray” finds Sheff looking on the brightside of his hardships, resolving to never return to the rough circumstances into which he was born: “I have a feeling things just gon’ end up being okay/I eat I work I pray/Repeat and I’ll be great,” he spits. Directed by Wonton Designz, the video follows Sheff as he tours his home city in a luxurious SUV, surveying his kingdom as he lives it up before starting his time. The video for “Eat Work Pray” drops on Sheff’s YouTube at 3pm ET.
Following recent singles “HIM” and “Baby I,” the latter a collaboration with fellow Winners Circle emcee Sleepy Hallow, “Eat Work Pray” is the latest step on the road to Weight On Me, Sheff’s upcoming album. The album arrives as Sheff G continues his journey in accountability, maintaining strong positive and creative spirits through their prison sentences. The upcoming Weight On Me seeks to remind the rap game of all they have already accomplished, promising their family and fans that they can rely on them no matter the circumstance. Stay tuned for more information about Weight On me, releasing this summer via Winners Circle / RCA Records.
A pioneer of his home borough’s drill explosion, Sheff G first began making music while he was still in high school. He quickly garnered buzz with his debut track “4 Them Racks”, a release that led to his 2017 breakout moment with explosive underground hit, “No Suburban,” later followed-up in 2020 with the Gold-certified “No Suburban Pt. 2.” Rocking pigtail braids and a Puma tracksuit, Sheff popularized a style entirely his own, quite pronounced amid a flurry of EP releases, which led to his critically-lauded debut studio album One and Only. An undeniable trailblazer in the genre space, Sheff quickly rose to prominence, boasting a flurry of Platinum and Gold-certified records across his projects and up to 2024’s Proud of Myself. Sheff also garnered hits alongside friend and fellow artist/labelmate Sleepy Hallow, such as the Gold-certified “Tip Toe‘.’ A testament to the Winners Circle CEO’s enduring legacy and continued influence in the drill genre, despite controversies, when the NY rapper’s inquisitive nature, found him experimenting with new sounds on his 2024 LP, while still delivering the high-energy anthems he’s known for. The softer sound he’s crafted alongside Sleepy, continues to reverberate through the drill scene today.
