Sexyy Red Collaborates W/ Ed Hardy on Limited Clothing Drop
Over the past 18 months, Sexyy Red has risen to the very top of the game, just by being her most authentic self. The St. Louis artist unveils a collaboration that would make her teenage self proud, teaming with iconic clothing brand Ed Hardy for a limited collaborative collection, on sale now. Featuring the intricate designs for which Ed Hardy is known, and reflecting Sexyy Red’s brash personality, the new Ed Hardy x Sexyy Red collaboration features seven items, including multiple bikinis, dresses, a tote bag, and a cover-up sarong. The Ed Hardy x Sexyy Red collaboration is exclusively available HERE for 4 days only while supplies last, starting today (Friday, October 4th) and finishing on Monday, October 7th at 11:59pm ET.
“In St. Louis, we been rockin’ with Ed Hardy way back then. I’m excited to get to work with one of my favorite brands, plus we snapped on every piece! My personal favorite one is…all of em,” says Sexyy Red. “If you f*ck with Big Sexyy, be sure to shop our collab, period – and thank you for supporting me and my kids!”
“Like Sexyy said, we all grew up on Ed Hardy,” says John Levy, Creative Director of Ed Hardy Swim. “Whether you’re in St. Louis or Los Angeles, Ed Hardy has been a shared experience that transcends location. Sexyy Red is unapologetically herself and exudes artistic individuality. Her bold energy and fearless attitude perfectly align with Ed Hardy’s past and future making this collaboration a natural fusion for us.”
Sexyy Red’s new collaboration with Ed Hardy arrives as the rising rap icon concludes her “Sexyy Red 4 President Tour.” Featuring multiple sold out dates, the tour was the biggest event in hip-hop over the summer, welcoming A-List special guests, including Kodak Black for multiple dates, Gucci Mane, Lil Durk, Boosie Badazz, and YTB Fatt in her home town of St. Louis, and Ice Spice and Cash Cobain in New York City. The “Sexyy 4 President Tour” also featured supporting performances from BossMan Dlow, HUNXHO, Loe Shimmy, and Blakeiana. Topping the bill each night, Sexyy performed a complement of hits and fan-favorites from her new album In Sexyy We Trust and her 2023 breakout album Hood Hottest Princess.
Sexyy is tearing up 2024 with her Summer ’24 album In Sexyy We Trust, which features hit singles “Get It Sexyy” and “U My Everything” ft. Drake. Filled with engaging anthems that showcase her raw lyrics and memorable choruses, the new mixtape furthers the St. Louis native’s mission to #MakeAmericaSexyyAgain. Executive-produced by Tay Keith and Drumatized, In Sexyy We Trust, the follow-up to 2023’s breakout Hood Hottest Princess, peaked at #17 on the Billboard 200, and has spent 11 weeks on the chart. “Get It Sexyy” is one of the year’s biggest rap hits, peaking at #20 on the Billboard Hot 100 and recently earning a GOLD certification from the RIAA. Most recently, Sexyy shared “U Know What To Do” and “Clouted Up,” two fiery new singles.
Sexyy has been racking up awards and accolades as she continues her rise through the music scene. Last month, she received three nominations at the 2024 BET Hip-Hop Awards, for “Best Breakthrough Hip-Hop Artist,” “Album of the Year” (In Sexyy We Trust), and “Song of the Year” (“Get It Sexyy”). These nods came hot on the heels of Sexyy’s two nominations at the MTV Video Music Awards, for “Best Hip-Hop Video” and “Best Collaboration” for her contributions to Drake’s “Rich Baby Daddy,” which also features SZA, and her 5 BET Award nominations, including nominations for “Best Female Hip-Hop Artist” and “Best New Artist. She stole the show at the BET Awards ceremony for the second-straight year with her charismatic, and very presidential performance of “Get It Sexyy” and “U My Everything.”
After selling out her nationwide tour in 2023, reaching her highest Hot 100 peaks yet in 2024, earning multiple major award nominations over the summer, creating her own Lip Gloss line available soon, and collaborating with Ed Hardy, Sexyy is entering a new phase of her career. Stay tuned for much more from the rising superstar in the near future. Get it, Sexyy!