Rolling Loud California: ¥$
The world’s largest hip-hop festival, Rolling Loud, made its return to Los Angeles Thursday night, opening up with its first-ever Thursday night performance in the festival’s 10 year history. ¥$ (Ye + Ty Dolla Sign) performed tracks from their recently released album VULTURES 1 and the soon-to-be released VULTURES 2. The duo brought out many special guests including Quavo,YG, Freddie Gibbs to play viral tracks like “CARNIVAL” and “BURN.” Ye’s daughter North West brought along her besties for her debut festival appearance to perform her new track “TALKING“.
Tune back in for the rest of the weekend as hip-hop A-Listers like Nicki Minaj, Post Malone, and Future x Metro Boomin, as well as the hottest risers like Sexyy Red, Luh Tyler, That Mexican OT, and more take the stage. Also, check out the livestream on Twitch, YouTube, and RollingLoud.com. This weekend should be an amazing time for festival goers as you have so much talent performing this year. For Ye & Ty Dolla $sign to kick it off on a Thursday goes to show what maybe in store for the rest of the weekend.
Check out some of our previous coverage of the festival over the years here.
History of the festival
Founded by 7-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries across four continents. itis the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre. In 2023, Rolling Loud expanded its empire even further, hosting a series of star-studded festivals in all corners of the globe, including debuts in Thailand and Germany, plus its flagship affair, Rolling Loud Miami, which offered its most diverse and wide-ranging lineup to date.
Throughout 2024, They commemorates “10 Years” celebrating the festival’s rise from humble origins to world dominance. Since the first Miami festival, Rolling Loud has evolved into a major force in hip-hop, providing a massive stage for rap’s biggest names, giving early exposure to future superstars, including Travis Scott, Juice WRLD, and Ice Spice, and inspiring some of the most memorable moments in the genre’s recent history. Now, Rolling Loud is hip-hop’s biggest stage, with star-studded festivals on four continents and more milestones to come.
Featured Image By @amrinprasad)