Prince Swanny Shares Banger, “Media”
The track, which showcases Prince Swanny effervescent wordplay and flair for soaring, melodic hooks, is out now through the artist’s own Ztekk imprint and Roc Nation division Equity Distribution (EQ). Accompanying the track’s release today is an official music video, filmed by noted Jamaican director Keanu Gordon aka Shot By Deth:
Prince Swanny is one of the Caribbean’s most elusive, intriguing and influential young artists. The 26-year-old known to fans as Swan Dann put TriniBad on the map with hits like “Go Fi Dem,” “Dreams” and “Catch 22,” heralding the arrival of Trinidad & Tobago’s fresh, youthful and sometimes controversial spin on Jamaica’s dancehall sound and culture.
With a massive following across the Caribbean and beyond — and fans including Drake, Burna Boy, Kodak Black, Sean Paul, Yo Gotti and Popcaan — his videos have generated over 300 million YouTube views. In addition to his own success, Prince Swanny was responsible for discovering and launching rising dancehall star Byron Messia, whose summer-defining 2023 anthem “Talibans” was released last year through Swanny’s Ztekk label.
Launched in 2019 by Roc Nation, Equity Distribution is a global music distribution platform that helps artists distribute their music worldwide while empowering them to maintain ownership of their masters. Alicia Keys, Kelly Rowland, Tokischa and Fat Joe are among the acts currently working with Equity to release their music.