Night Lovell Leaves ‘My Blood As The Ink’
Ottawa rapper and producer Night Lovell releases his long-awaited new album, My Blood As The Ink, today via G59 Records. Night Lovell kicks off the album with ‘Sick & Tired’ as he talks about tired of trying to impress people and their jealousy of his success. At the same time he embraces the date & let’s them know he does not care at all. On ‘Stranger’ as he talks about 2 situations, 1 getting to know a girl and 2, disowning a former friend within the same track.
On My Blood As The Ink, Lovell’s first new music since his 2023 album I Hope You’re Happy, he explores identity, perception and the difference between who he is and how people see him. The album continues the darker, atmospheric sound that has defined his music while pushing his production and storytelling in new directions.
“I am still the same boy that Alexandra Paul raised on Morrison Drive. So many things have happened in such little time, and this is why I wake up every day thankful that I am still alive. Fear me not. What you think of me is not always what it seems to be. Truthfully, the discomforting imagery you may have seen of me is only a demonstration of what they make me out to be.” – Night Lovell
Throughout the rollout, Lovell has played with the imagery and perceptions that have surrounded him, teasing the album with a series of cryptic, blood-soaked visuals on his Instagram and giving fans a glimpse into the world behind the project.
he album’s lead single “Run” explores distrust, ambition and the pursuit of success amid chaos. Directed by Gab Bois and Thomas Pilgrim, the accompanying video finds Lovell attempting to escape the terrors relentlessly following him, further bringing the song’s darker themes to life.
With more than 1 billion streams and 2.7 million monthly Spotify listeners, Lovell has built a dedicated audience around his distinct sound and uncompromising approach. His catalog includes Gold-certified singles “Dark Light” and “HOT DEMON B!TCHES NEAR U !!!!,” as well as fan favorites “Joan of Arc,” “Still Cold / Pathway Private” and “Lethal Presence.” He has collaborated with $uicideboy$, CORPSE and $NOT and earned coverage from Complex, The FADER, HYPEBEAST, HotNewHipHop and XXL.