Kith Taps Cam’Ron & Swizz Beatz for “Last Stop”
New York-based lifestyle brand Kith proudly announces its official entry into the music industry, sharing “Last Stop,“ their first-ever single. The Founder, CEO & Creative Director, Ronnie Fieg, worked with Cam’ron and Swizz Beatz to release their first single on Kith Records.
The single features an original verse from Cam’ron, as the Harlem-born legend delivers his signature wordplay over a percolating instrumental by The Bronx’s own Swizz Beatz. This pairing is a perfect fit for the brand, a staple of New York culture since its founding in 2011, and arrives with a brand new music video. The iconic rapper performs his verse in a subway car adorned with pink and white roses (flowers courtesy of Venus Et Fleur), perfectly combining the elements of the song and the Spring season.
“Last Stop” serves as the soundtrack for Kith’s Spring 2024 collection, revealed today and officially releasing on Friday, February 9th. Visit Kith’s official website and check the brand’s social media channels for more information on the collection, and view stills of Cam’Ron wearing this season’s items HERE
The new single and video for “Last Stop” is only the beginning for Record label, which will continue to release music throughout the year. Stay tuned for more.