GROOVY Shares Sad Club Anthem “KNO ME,”
GROOVY uses his singular hybrid of Jersey club and R&B to explore the highs, lows, and complications of young love. Today, the rising artist announces his upcoming EP, Crying In The Club, coming May 24th via Defiant Records/Warner Records. With the announcement comes the heart-wrenching single and video “KNO ME.”
The upcoming EP refines GROOVY’s blend of R&B and Jersey club: GROOVY slows down the club tempo, but keeps the genre’s five-beat pattern and signature sound effects, while applying silky smooth vocals and relatable lyrics on top. Home to “jersey luv” ft. B Jack$, GROOVY’s 2023 viral hit single, Crying In The Club follows a loose narrative about heartbreak and GROOVY’s transition from hopeless romantic to regretful lothario. The EP features guest appearances from Kanii, Vayda, and R2R Moe.
Produced by GROOVY’s frequent collaborator Alejandro, “KNO ME” is an aching confection, layering a mournful string melody and piano arpeggios atop slow-mo club production. Using a screwed-up filter on his ultra-smooth vocals, GROOVY tells the story of a crumbling relationship built on a bed of lies in which nobody truly knew the other until it was too late. Directed by Keats, the video dramatizes the story, using striking imagery as GROOVY and his lover, Mariah, try and fail to work through their differences, and GROOVY responds the only way he knows how: with a sneaky link.
The son of a respected Jersey club DJ who finished optometry school before pursuing his musical career, GROOVY is the latest artist to join Steve “Steve-O” Carless’s Defiant Records, full of artists who build bridges between sounds that resonate on either side of the Hudson River. The Union County native first made noise last year with “jersey luv” ft. B Jack$, which became a viral sensation behind a hip-shaking trend that highlights the song’s dramatic tempo change. Named one of the Best Songs of 2023 by Complex, song has over 450k creations on TikTok, along with over 1 billion views on the platform, and has generated over 49 million Spotify streams and nearly 500k units sold since its release in Spring 2023.
With the Crying In The Club EP, GROOVY continues to build a devoted fanbase by blending vastly different sonic traditions into an emotionally arresting package. Stay tuned for more.