Eric Bellinger & Sevyn Streeter Release “Drop”
Grammy-winning artist Eric Bellinger continues to captivate fans with his latest release, the amped-up music video for “Drop,” featuring Sevyn Streeter. The third single from his critically-acclaimed album The Rebirth 3, “Drop” has already amassed an impressive 1.3 million streams in the US alone, while the album boasts a staggering 21.8 million US streams. The video’s release also coincides with Bellinger gracing the cover of a prominent magazine this month, a testament to his skyrocketing fame and influence in the music industry. As Streeter explained about the experience of creating “Drop” with Bellinger, “Anytime I have a chance to create with my friends, work never feels like work, and ‘Drop’ was no different! When we recorded the song we knew instantly that it was full of energy and felt like summer, so the video had to be full of life, laughter and movement. Shout out to our director Trinidad James for feeding us nothing but positivity the entire day, and my choreographer Tiffany Simone for giving us movement that both ‘hit’ and felt natural!”
In “Drop,” Bellinger and Streeter deliver an electrifying performance that oozes with chemistry. Set against a backdrop of turned up back-up dancers, the song illustrates the reality of modern love. The infectious hook, If I go and drop, drop, drop these hoes/you gon’ have to drop, drop, drop all yours, speaks to relationships in today’s world, where dating one person at a time is rare. Side pieces may be normal these days, but when you want someone to be ALL YOURS, you better be ready to do the same! Bellinger and Streeter’s magnetic energy shines through, illustrating the irresistible pull of true connection amidst a sea of lightweight encounters.
As Bellinger commented about the new video, “‘Drop’ has been a fan favorite since the album dropped! I knew I wanted to shoot a video from the second we finished recording. Me and Sevyn felt it was necessary to make sure the video felt like the party that the song is, so we also included some fire grooves to keep the energy on 100! I had been talking to my long time friend Trinidad James about directing and taking my creatives to the next level and I knew this was the perfect time to tap him in! Long story short…he delivered!”
With “Drop,” Eric Bellinger continues to push the boundaries of R&B, delivering a mesmerizing blend of melodies and provocative lyrics. As Bellinger himself explained, “‘Drop’ is the last song I recorded for the album. I thought I was done. I thought it was ready…But that extra push took us to a different level of victory! This is by far one of my favorite songs I’ve ever made. From the uptempo pace to the smooth melodies, lush harmonies, hard-hitting bass, and the angelic voice of Sevyn Streeter, it’s safe to say we got one!”After his tour for The Rebirth 3, with sold-out shows worldwide, the video’s release marks yet another milestone in Bellinger’s illustrious career, solidifying his status as R&B’s most compelling artist of 2024.