Bluebella: “Love Letters” Campaign

Bluebella: “Love Letters” Campaign

Bluebella

This Valentine’s season, luxury lingerie brand Bluebella invites us to celebrate the most important relationship of all—our relationship with ourselves. Launching tomorrow, January 7th, the brand’s latest campaign, “Love Letters,” stars the awe-inspiring Lauren Wasser, a model, athlete, and advocate who has transformed personal tragedy into a powerful message of self-acceptance, resilience, and empowerment.

At its core, “Love Letters” is an ode to personal journeys, honoring our often-winding paths toward confidence and self-love. Wasser’s story is the perfect embodiment of this message. A survivor of menstrual toxic shock syndrome (mTSS), Lauren faced unimaginable challenges, including the loss of both her legs. Rather than let this experience define her, Lauren has become a symbol of strength and determination, reclaiming her body, career, and narrative. Known as “the girl with the golden legs,” she continues to break barriers as a model and inspire others as an activist and athlete.

“This campaign is about owning yourself, something I feel I embody,” Lauren shares. “I think that’s what makes us all unique and special in our way. It’s important to embrace who you are, and everything that you’ve gone through—this is part of life’s journey, which helps create and craft the person you are right now.”

The Collection: Sensual Elegance Meets Everyday Wear

Bluebella’s Valentine’s collection, featured in the “Love Letters” campaign, offers a fresh take on sensual lingerie. The designs balance elegance with wearability, introducing new silhouettes and embroidered details that elevate the every day into the extraordinary. True to its philosophy, Bluebella ensures that luxurious lingerie isn’t reserved for special occasions—it’s an everyday expression of confidence and self-assurance.

Founded in 2005 by Emily Bendell, Bluebella has always been about more than just lingerie. The brand’s mission is rooted in empowerment, designing for women who are bold, fashion-forward, and unapologetically themselves. Bendell shares, “Love Letters is an invitation to celebrate loving ourselves. Lauren embodies the core values that Bluebella stands for—bravery, honesty, and intelligence. Her journey to loving herself will inspire our audience to do the same.”

Where to Shop and Experience the Campaign

The “Love Letters” campaign launches online at www.bluebella.com and in Bluebella’s pop-up store at 22 Floral Street, Covent Garden, London, beginning January 7th. Alongside stunning visuals, the campaign shares Lauren’s personal story, inviting viewers to reflect on their journeys to self-acceptance.

About Bluebella

Established nearly two decades ago, Bluebella has revolutionized the lingerie industry by blending accessibility with elegance. The brand’s dedication to empowering women has earned it multi-award-winning status, and it is celebrated for promoting realistic beauty standards and fostering confidence through fashion.

About Lauren Wasser

Lauren Wasser is a model, athlete, actress, and activist whose story transcends the fashion world. After surviving mTSS at age 24, Lauren has dedicated her platform to raising awareness about the condition and encouraging others to embrace their individuality. Through her resilience, she exemplifies the courage and strength at the heart of the “Love Letters” campaign.

This Valentine’s Day, Bluebella and Lauren Wasser remind us that love starts within. With “Love Letters,” they’re redefining what it means to feel beautiful, confident, and celebrated—because loving yourself is always in style.

Photo Credit: Michele Marie pr

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