The Weeknd x Blue Jays: World Series Collection Drops
Global superstar and Toronto native The Weeknd has joined forces with Fanatics, the Toronto Blue Jays and Major League Baseball to launch an exclusive limited edition XO World Series Collection. The collaboration marks a defining moment for the city, uniting music, sport and culture to celebrate the Blue Jays’ long-awaited return to the championship stage.
For the first time in 32 years, the Blue Jays are back in the World Series, and Toronto’s excitement is spilling beyond the ballpark. Produced by Fanatics, the collection features t-shirts and hoodies in black and blue colorways, each piece designed with The Weeknd’s XO logo alongside the Blue Jays insignia and official World Series graphics. The result is a sleek, contemporary take on fanwear that merges the city’s creative spirit with its deep-rooted baseball pride.
The collection is available now through Fanatics.com, MLBShop.com and at the Blue Jays flagship store at Rogers Centre. This drop connects two of Toronto’s most powerful cultural forces, music and baseball, just as the city braces for Game One. For The Weeknd, whose rise from Scarborough to global stardom has been a story of both talent and tenacity, the moment carries personal meaning. He was only three years old when Toronto last claimed the World Series title in 1993, a victory still etched in Canadian sports history.
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Over the years, The Weeknd, born Abel Tesfaye, has transformed XO from a record label into a fully fledged fashion and lifestyle brand. The partnership with Fanatics reflects that evolution, showing how Toronto’s creative identity now thrives across music, design and sport. Fanatics, known for its expertise in official team merchandise, has produced apparel that blends streetwear aesthetics with authentic baseball heritage, turning hometown pride into something tangible and wearable.
Prices begin at 60 US dollars for t-shirts and 150 US dollars for hoodies. Fans can also purchase the merchandise at Rogers Centre during the World Series, where Toronto supporters will fill the stands dressed in the same spirit of unity that defines the city’s return to the spotlight.
To mark the launch, XO released a short film two weeks before the World Series opener. Set to The Weeknd’s track “Timeless,” the video captures sweeping shots of the Rogers Centre skyline while reflecting on Toronto’s enduring bond with its team. “Timeless moments, we’ve had a few. Pieces of history turned into everlasting memories,” The Weeknd narrates. “Now, these Blue Jays, armed with a new edge and a never-say-die attitude, find themselves on the brink of a legacy all on their own. Our city, buzzing. Our nation, consumed. Canada’s team is just one step closer to fulfilling the ultimate goal.”
The film serves as both tribute and rallying cry, pairing nostalgia with anticipation. For many, it feels like the culmination of Toronto’s creative energy, where music, sport and emotion converge. Tesfaye has often used his global platform to spotlight his hometown, from his chart-topping albums to partnerships with major fashion houses. This collaboration brings that story home, celebrating a milestone that belongs as much to the city as to the team.
The Blue Jays’ return to the World Series is a milestone for Canadian baseball fans who have waited more than three decades to see their team back on the biggest stage. The last championship, a 1993 win against the Philadelphia Phillies, remains one of the sport’s most memorable finishes. This year, the stakes feel even higher. For fans, the XO collaboration captures not just nostalgia, but the hope of making new history.
Beyond fashion, the release represents the way Toronto’s identity has evolved over time. Music and sport no longer exist in separate arenas; instead, they meet in a shared space that celebrates creativity, community and pride. The Weeknd’s partnership with the Blue Jays highlights how local artistry and global reach can intertwine to honor a city’s story.
As excitement builds ahead of Game One, fans across Canada and beyond are preparing to tune in for the opening matchup between the Toronto Blue Jays and the Los Angeles Dodgers. The 121st World Series begins tonight at 8 p.m. Eastern Time, with pregame coverage starting at 7 p.m. Sportsnet TV and Radio will provide live national coverage across Canada, while FOX, FOX Deportes and the FOX Sports App will broadcast the games in the United States.
For Toronto, this moment goes beyond baseball. It is a celebration of resilience, creativity and collective pride, embodied through the XO x Blue Jays collaboration. What began as a music brand has now become part of the city’s sporting legacy, turning a long-awaited World Series into both a cultural and historic milestone.