Negris LeBrum’s “Matcha Martini” Collection
NEW YORK, NY — September 13, 2025 — Negris LeBrum shook up New York Fashion Week with a runway that felt as refreshing as its name. Debuting the Spring/Summer 2026 “Matcha Martini” Collection at the Metropolitan Pavilion in Chelsea, designer Travis Hamilton served up a show that was equal parts glamour, fun, and pure joy.
Inspired by a Dinner Table, Perfected for the Runway
What started as a lighthearted family dinner conversation between Hamilton and his nephew turned into something bigger. A simple idea—“Matcha”—quickly evolved into “Matcha Martini,” a title that perfectly mirrored the spirit of the season: chic, vibrant, and impossible to resist.
Women, Style, and Attitude
Each look spoke to a different kind of woman, all tied together by Negris LeBrum’s signature DNA: timeless silhouettes reimagined for today. Vintage-inspired cuts carried a modern edge, while bold makeup and glamorous 1950s–60s hairstyles amped up the drama. It was a lineup that celebrated individuality without losing sight of elegance.
The Perfect Pairing
And because Negris LeBrum doesn’t just do fashion—it does lifestyle—the brand teamed up with Kansas Whiskey to craft a signature cocktail, The Matcha Martini Collection. Served before and after the show, the drink became a highlight of the evening, adding another layer of energy to the room. It was more than a runway moment; it was an experience.
A Collection Designed with Joy
“This was the easiest and most relaxed collection I’ve designed,” Hamilton shared. That ease was evident in every detail, from the fluidity of the fabrics to the confidence of the models. It was a show that felt effortless but still commanded the room—a rare and powerful balance.
A Sip of What’s Next
For those who can’t wait until spring, a capsule edition of the “Matcha Martini” Collection will arrive this fall, just in time for the holidays, featuring an alternate color palette. It’s proof that Negris LeBrum knows how to keep the momentum going.
With “Matcha Martini,” Travis Hamilton reminded us why Negris LeBrum is a name to watch: the brand doesn’t just design clothes—it designs moments. And this one was worth every toast.
photo credit: Negris Lebrum