Kyrie Irving x ANTA head to NY Fashion Week + HÉLÀ CODE
Global basketball icon Kyrie Irving and ANTA will take center stage during New York Fashion Week with an all-day activation on September 12, 2025, at 214 Lafayette Street, unveiling the HÉLÀ Season 2 apparel collection and the highly anticipated HÉLÀ Code shoe line in five bold colorways. The event invites media, fans, and special guests to experience the next chapter in Irving’s creative partnership with ANTA, blending performance innovation with cultural storytelling.
Event Schedule
· Media Preview (Invite-Only): 11:00 AM – 1:00 PM
· Public Experience: 1:00 PM – 5:00 PM
· VIP Showcase (Invite-Only): 8:00 PM – 11:00 PM
The HÉLÀ Code
Building on the momentum of Irving’s first collection, the HÉLÀ Code embodies his philosophy of merging sport, artistry, and identity into wearable culture. The five colorways include:
· Kairoglyphics – regal heritage with embossed tan patterns, gold trims, and brown boot leather.
· Astral Eye – cosmic prints and oversized retro laces inspired by vision and transformation.
· Monotone Codes – Stone Craft, Ink of KAIro, and Papyrus White, clean suede and leather tones with the Irving Family Camo, a signature pattern symbolizing love and protection.
Design highlights include an EVA midsole for comfort and energy return, herringbone outsole for multidirectional grip, headdress-inspired uppers, and cushioned fit for all-day support—bridging basketball, culture, and skateboarding influences.
HÉLÀ Season 2
The apparel collection expands Irving’s universe around three guiding pillars: Resilience, Provision, and Metamorphosis. Oversized silhouettes and modular layers transform with purpose—jumpsuits convert to shorts, puffers conceal removable vests, and each piece adapts to shifting environments. The palette—Earthen Clay, Ember Orange, and Feather Blue—reinforces themes of adaptability and enduring style.
Together, the HÉLÀ Code and HÉLÀ Season 2 define Kyrie Irving vision: where performance meets cultural expression, and fashion carries the weight of heritage, artistry, and leadership. Check out more sports news here.
