Montana 700 Stars With YFN Lucci in “Loyalty Is Real” Music Video
As the leader of his city’s new rap movement, Montana 700 places high importance on figuring out who to trust. Teaming up with YFN Lucci on the trending new single from his recent mixtape The Greatest of All Traps, Montana shares the video for “Loyalty Is Real.” Riding a beat with ringing guitar chords and propulsive Texas percussion, the song thrives on the chemistry between Lucci and Montana, as the the ATL rapper’s plaintive melodies sets the table for the Dallas riser’s breathless plug talk. In the video, the two hustlers plan a heist before kicking back and enjoying their winnings.
Following the recent clip for “Rap & Trap,” “Loyalty Is Real” is the latest video from The Greatest of All Traps, Montana 700’s kinetic new mixtape. Home to the single “Boosie Flow,” which trended at #17 on YouTube’s Trending Charts and generated over 2.1 million views, mixtape continues Montana’s trailblazing “New Dallas” movement, which attempts to form a united front in the city, eliminating beef for a shared goal of building a flourishing rap scene. Like Montana’s last mixtape, February’s 700 Reasons, the new tape provides a fresh spin on classic Southern rap sounds, making trap music that makes you want to move. Featuring appearances from YFN Lucci, Loe Shimmy, Kocky Ka, and Montana’s “New Dallas” running mate Zillionaire Doe, The Greatest Of All Traps is available on all platforms via Remain Solid / 300 Entertainment.
Born and raised in South Dallas, Montana 700 is ready to make 2025 his year. He first hit the scene in 2022, making music that combined the twangy and bass-heavy Dallas rap template with broader Southern rap sounds. Along with his close friend and frequent collaborator Zillionaire Doe, Montana 700 is a leader of the New Dallas movement, an effort from the younger generation to stop the violence that has plagued Dallas hip-hop for years, and instead to build a community-focused scene that will allow the whole city to prosper. Montana spoke about the New Dallas scene on a recent episode of Million Dollaz Worth of Game. The rapper broke out in a big way this year with 700 Reasons, Featuring songs like Count A Hunnit,” featuring a sample of Jeezy’s “And Then What,” which earned positive attention from Jeezy himself, and “Pipeline” (Remix), a new version of Montana’s local hit featuring BigXThaPlug
With The Greatest Of All Traps out now, Montana 700 prepares to make an impact on a grand scale. Stay tuned for much more.