RR22 Collection Launch with Rick Ross
Hollywood, Florida, shimmered with star power on Friday, August 8, as Rick Ross, rapper, entrepreneur, and cultural icon, stepped into the fashion arena with the official launch of the RR22 Collection, his new collaboration with luxury accessories brand Edition22. The evening was a masterclass in blending high style with high energy, proving Ross’s influence extends far beyond music.
The celebration unfolded on the G7 Rooftop at the Dolce by Wyndham Hotel, where the warm Florida air and panoramic city views set the perfect tone. Guests arrived to curated beats and the golden glow of sunset stretching into the horizon. A sleek, high-energy runway reveal brought the RR22 pieces to life, each model moving with confidence against the amber sky. Handcrafted cocktails and elevated hors d’oeuvres circulated through the crowd, adding to the sense of indulgence as clusters of guests mingled in lively conversation.
The crowd was as magnetic as the collection itself. Ross made his entrance alongside partner and model Jazzma Kendrick, both effortlessly commanding attention. They were joined by celebrity jeweler Johnny Dang, the “King of Bling” rapper Young M.A., BMF actor and rapper Lil Meech, multi-hyphenate designer Made in Phlly, and model Cecila Godfrey. The rooftop became a dynamic intersection of music, fashion, and culture, with industry insiders, stylists, and tastemakers all sharing the space.
The RR22 Collection stands as a statement in modern luxury. Comprising six unisex silhouettes of backpacks, duffle bags, sling bags, crossbody bags, toiletry bags, and cardholders — it’s designed for the contemporary traveler and style enthusiast alike. Each piece is made from supple vegan leather, embossed with the signature RR22 logo, and finished with sleek gunmetal hardware. The bold yet refined color palette ensures each design transitions seamlessly from day to night.
At its core, the launch carried a message of impact. Through Edition22’s Bag-4-Bag Initiative, every RR22 purchase funds the donation of a backpack to someone in need. This purposeful mission was woven seamlessly into the celebration, with guests departing not only with an unforgettable experience but also with a piece from the collection — a symbol of style meeting substance.
As the night progressed, the G7 Rooftop became a living mood board, a collision of high fashion, bold personalities, and the kind of effortless luxury that can’t be staged. The RR22 Collection wasn’t just showcased; it was claimed, worn, and owned by the crowd as an instant emblem of status. In true Rick Ross fashion, the evening blurred the line between runway and real life, with every guest becoming part of the collection’s narrative.
With RR22, Ross isn’t merely stepping into the accessories market; he’s defining it. This is about presence without pretense, details that speak louder than logos, and designs that hold their own from the boardroom to the beach club. It’s fashion built for the spotlight, but meant to live far beyond it.
photo credit: Alejandro Diaz