Simon Cracker Milano Releases New Collection
Fashion brand Simon Cracker Milano, founded in 2010 by art director and stylist Simone Botte, launched its Spring/Summer 2026 collection, “Il Diavolo è Nei Detagli.”
One goal is made clear by the brand through this collection: to create a new, more detailed Simon Cracker style. Abstaining from maximalism and focusing on a cleaner, more organized look, the brand is embracing a more minimalistic look.
The collection favors shades of white, ecru, rope, gray and black. The new collection’s designs are simpler, with the shapes of Simon Cracker’s new line inspired by men’s clothing – square t-shirts and shorts, a more subtle look.
However, each outfit in the collection works to highlight one specific piece in the look, with the pieces having special “crackerised” elements, such as graffiti, patches and charms.
One piece, the long skirt held by a thick belt over the chest, uses a more basic approach with black and white and minimal pieces, but it is certainly not boring. Each layer of fabric in the long skirt is unique. A few have different lace patterns, and one in the middle is opaque with thick writing along the top.
This piece is accessorized with Crocs that also have unique writing across the black base, highlighted with some small drawings mixed in. The pair of Crocs dress down the piece, making it more fitting for casual wear, but also spice up the entire look by adding a punk element – something the brand prides itself on.
Simon Cracker’s new collection features garments from previous collections, including the Earthworm Jacket and Posture Shirt. These pieces were revived to showcase the importance of upcycled clothing and the brand’s objective of creating clothing that embodies making old things new.
According to Simon Cracker’s press release, its newest collection is “dedicated to those who do not look back, because it is the wrong direction.”
Images provided by Simon Cracker Milano