KIDILL F/W 25 : Authenticity & Timeless Influence
KIDILL F/W 25 collection marks a profound moment for designer Hiroaki Sueyasu, reconnecting him with the realities and influences that shaped his creative journey. Through the lens of time, Sueyasu revisits the authenticity of his past, infusing this season’s collection with a dynamic narrative that bridges the gap between heritage and the future.
A Landmark Collaboration: A STORE ROBOT
At the collection’s heart is a collaboration with Harajuku’s iconic shop, A STORE ROBOT. Founded in Tokyo in 1982, this legendary hub has been a cornerstone of the alternative scene for over 40 years. Its historical connection to Vivienne Westwood and the revival rights to Seditionaries solidified its reputation as a bastion of punk culture.
For Sueyasu, who shares an unwavering belief in authenticity, this partnership represents a deeper exploration of “the real” in today’s world. Drawing on the spirit of punk and the shop’s enduring legacy, the collaboration weaves timeless authenticity into the collection, creating a visceral connection to the past while embracing bold innovation.
Tokyo Meets London: A Fusion of Personal Experiences
Sueyasu’s journey is a key influence on the collection, which blends Tokyo’s vibrant energy with elements from his time in London. The result is a collision of rave and punk aesthetics brought to life through striking contrasts: provocative color pairings, intricate stitch details, and industrial textures such as metallic coatings.
Bright accents within camouflage patterns pay homage to Harajuku’s dizzying contrasts, while cyberpunk-inspired elements amplify the collection’s modern edge. This interplay of influences highlights Sueyasu’s ability to merge nostalgia with forward-thinking design.
A Collaboration with Brett Westfall
Adding another layer to the collection, Sueyasu collaborates with Los Angeles-based artist Brett Westfall, whose whimsical illustrations bring a playful yet thoughtful spirit to KIDILL’s designs. Inspired by personal experiences, nature, and society, Westfall contributes motifs such as strawberries, a dog named “Snoppy,” punk kids, and skaters.
These designs appear across an array of items, including chinos, padded coats, sweatshirts, T-shirts, MA-1 jackets, and Kids Love Gate shoes. The collaboration, born from a shared aesthetic vision, seamlessly integrates Westfall’s artistry into the collection, reinforcing KIDILL’s ethos of individuality and authenticity.
Reimagining the Spirit of the Past
KIDILL F/W 25 collection resists conformity, crafting moments that feel both familiar and groundbreaking. Sueyasu’s reverence for the eternal spirit of his influences transcends nostalgia, reimagining the creativity of specific eras while questioning the authenticity of contemporary style.
This season is not an escape into the past but a celebration of inherited spirits and a fearless embrace of the future. KIDILL’s Fall/Winter 2025 collection invites wearers to experience the essence of authenticity, where heritage and innovation coexist in bold harmony.
A Gateway to the Unrestrained Future
With its landmark collaborations and fearless design, KIDILL’s Fall/Winter 2025 collection stands as a testament to the power of honoring the past while redefining what it means to be genuine. For Sueyasu, it’s a profound expression of creativity—rooted in history, but always reaching forward.
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