PHILIPP PLEIN ‘Noir Summer Dream’
CANNES, France – Against the glittering backdrop of the Cannes Film Festival, luxury fashion house PHILIPP PLEIN unveiled its Cruise 2026 Collection, Noir Summer Dream, in a sultry, starlit showcase held at the prestigious Carlton Beach Club on May 21, 2025.
Taking cues from the timeless allure of the French Riviera, the new collection seamlessly marries cinematic glamour with high-octane Plein edge, offering a striking vision of summer sophistication. The presentation marked the brand’s stylish entrance into the world of Cannes society, with models walking against a setting sun that mirrored the shimmer and shadow of the garments themselves.
A Seductive Ode to Summer Nights
True to its name, Noir Summer Dream brought an air of intrigue and allure to the Cannes coast. Dominated by midnight black palettes, the collection shimmered under the Côte d’Azur sky with crystal embellishments, structured silhouettes, and luxurious textures. Each look struck a balance between mystery and magnetism, blending rock-and-roll elegance with refined femininity.
Standout pieces included embellished leather sets, crystal-trimmed mini dresses, and sleek halter-neck gowns that captured the drama of the red carpet with a cooler, after-dark edge. The collection flirted with both playful flirtation and formal precision, offering something for the woman who commands the room — and the Riviera.
From Dusk to Decadence
Plein’s signature opulence was on full display, with each ensemble crafted to shift seamlessly from sunset cocktails to midnight galas. With an emphasis on craftsmanship and theatricality, the Cruise 2026 collection was a visual love letter to glamour, one that sparkled under moonlight and whispered elegance with every silhouette.
“This collection is about confidence, control, and charisma,” the designer noted. “We wanted to reflect the spirit of Cannes — unapologetic, timeless, and powerful.”
About PHILIPP PLEIN
Founded 25 years ago by German designer Philipp Plein, the namesake brand has grown into a powerhouse of luxury and independent fashion. Headquartered in Lugano, Switzerland, the PHILIPP PLEIN Group oversees a global fashion empire including Plein Sport and Billionaire, operating over 110 mono-brand boutiques worldwide from Milan and Dubai to Los Angeles and Shanghai.
Renowned for its unconventional, non-conformist style and commitment to craftsmanship, PHILIPP PLEIN continues to push the boundaries of fashion while staying rooted in a bold, singular vision.
PHILIPP PLEIN Noir Summer Dream, the brand solidifies its reign over Riviera-ready luxury, proof that the spirit of summer can be both darkly elegant and dazzlingly bright.
Photo Credits: Purple pr