Jaylen Brown And His 741 Brand unveil New Colorway
NBA Finals MVP and Boston Celtic champion Jaylen Brown is expanding his revolutionary perfromance brand, 741, with the anticipated launch of the Grey Nebula Rover sneaker and apparel. Continuing 741’s outer space-inspired theme, the Grey Nebula color way blends futuristic design with the brand’s signature spirit of innovation and independence.
The Grey Nebula officially released on May 1st following last Monday’s limited Pop-Up Truck outside of TD Arden coinciding with Game 5’s NBA Playoffs’ first round. This shop offered local Bston area fans the first and exclusive opportunity to purchase the Grey Nebula color way, as well as all other 741 apparel and sneakers.
Located at 11- Canal St, Boston, MA 02114, the 741 Pop-Up Truck will operate Friday-Sunday weekly , as well as on home game days throughout the playoffs. Monday JAM’N 945 and DJ Pup partnered with 741, where customers who’s hopped the truck were able to enter a raffle for every item purchased for a chance to win playoff tickets, Kendrick Lamar + SZA tickets, gift cards and more.
Brown’s 741 brand, officially launched earlier this year, has redefined the athlete-driven business model. Turning down over $50 million in traditional endorsement deals, Brown created 741 to prioritize ownership, creativity, innovation and accessibility.
Throughout the NBA season, Jaylen Brown has teased glimpse of unreleased 741 color ways on and off the court, building excitement among fans and sneaker heads alike. The Grey Nebula marks the second official color way release following the brand’s debut drop of the Black Moon 741 Rover, with the White Noise on the horizon.
I’ve poured everything into building 741,” Jaylen Brown states. “The Grey Nebula is another step in redefining what it means to own your creativity, your performance, and your story. We’re beginning a new energy to Boston and beyond… and this is just the beginning.”