In August 2023, Kidill faced a poignant moment as the art world mourned the loss of Jamie Reid, the iconic British artist behind Sex Pistols' infamous covers and logos. This marked a profound moment for the fashion brand, led by Hiroaki Sueyasu, who expressed, "Jamie was my very starting point."
Hiroaki Sueyasu, serving as the artistic director, takes a reflective stance on the everlasting influence of punk in the realm of art and fashion. He emphasizes the duty to preserve the essence of punk even in the absence of pioneers like Jamie Reid. Despite the departure of these influential figures, the Fall-Winter 2024 collection by Kidill stands as a poignant tribute, ensuring that the spirit of punk continues to thrive.
Sueyasu’s dedication to this collection is both heartfelt and resolute. He states, “Even though Jamie and the other remarkable figures who created early punk have left us, it is our duty to ensure that the essence of punk stays alive. I would like to offer my condolences inimitably.” Through this collection, Kidill not only honors the legacy of punk but also embraces the responsibility of carrying forward its rebellious and groundbreaking spirit. The Fall-Winter 2024 collection serves as a testament to Kidill's commitment to preserving and celebrating the revolutionary ethos of punk in the ever-evolving landscape of art and fashion.