Rick Ross Unveils RR22 at Runway 7, Redefining Unisex Luxury at NYFW
Rick Ross Unveils RR22 at Runway 7, Redefining Unisex Luxury at NYFW
New York, NY — September 13, 2025 — Music icon, entrepreneur, and cultural tastemaker Rick Ross took center stage at Runway 7, New York Fashion Week, to debut his RR22 unisex bag collection at Sony Hall. The Saturday evening presentation marked one of the most talked-about finales of the week, seamlessly blending fashion, music, and celebrity culture while introducing a bold new player in the luxury accessories market.
A New Chapter for Rick Ross
Known globally as a hip-hop legend and business mogul, Rick Ross has long extended his empire beyond music, with ventures spanning food, spirits, and lifestyle. With the launch of RR22, Ross solidifies his entrance into the fashion industry, offering a collection that reflects his personal aesthetic while appealing to a broad audience.
“RR22 is about confidence and individuality,” Ross shared. “It’s for anyone who wants to carry luxury that isn’t just about status, but about how it fits into their life. These bags are versatile, sleek, and timeless—made for the everyday grind and the spotlight alike.”
The Collection: Sleek, Functional, and Inclusive
The RR22 debut collection is defined by a streamlined design language that bridges luxury craftsmanship with utility. Featuring structured totes, boxy crossbodies, and multifunctional carryalls, the pieces are crafted from supple leathers and durable textiles that balance refinement with resilience. Hardware details nod to Ross’s love for bold statement pieces, while neutral tones ensure versatility across all genders and occasions.
The unisex approach of RR22 is deliberate—Ross emphasizes that fashion should be about expression, not categories. The collection’s ability to transition from work to nightlife, from runway to street, embodies this philosophy, making RR22 an accessible yet aspirational entry point into the world of luxury.
Huda Mustafa Lights Up the Runway
Adding to the collection’s buzz, Huda Mustafa, the Love Island third-place runner-up, made her New York Fashion Week runway debut at the showcase. Mustafa brought fearless energy to the catwalk, embodying the RR22 spirit of strength, boldness, and individuality. Her inclusion signaled the brand’s alignment with cultural relevance, bridging reality TV fame with fashion credibility.
Mustafa’s moment on the runway reinforced RR22’s ethos: these are bags designed for people unafraid to take up space, whether in entertainment, fashion, or everyday life.
Runway 7: Where Fashion Meets Pop Culture
The Runway 7 platform has become one of NYFW’s most dynamic stages, known for merging high fashion with pop culture moments that resonate well beyond the fashion week calendar. The RR22 showcase exemplified this, pulling in a diverse crowd of fashion insiders, music fans, and cultural tastemakers eager to witness Ross’s transition from music mogul to fashion innovator.
Inside Sony Hall, the energy was electric—equal parts runway spectacle and cultural event. The sleek venue provided the perfect backdrop for a collection designed to embody modern luxury while speaking directly to Ross’s global audience.
A Cultural Statement
More than a debut, the RR22 presentation was a statement of intent. By entering fashion with a unisex line that champions versatility and inclusivity, Rick Ross challenges industry conventions and positions RR22 as more than a brand—it’s a lifestyle extension of his empire.
The collection’s success at Runway 7 signals a promising future for RR22 as it prepares to expand into retail and online markets, offering consumers a chance to carry a piece of Rick Ross’s vision with them.