Miami Swim Week 2025 Powered by Art Hearts Fashion:
Miami Swim Week 2025 Powered by Art Hearts Fashion: Top Trends, Styles, and Unforgettable Moments
This year’s Miami Swim Week 2025, powered by Art Hearts Fashion, was more than just a runway—it was a full-blown celebration of sun, style, and swimwear culture. Kicking off over Memorial Day Weekend, the festivities blended fashion with beauty, nightlife, and celebrity sparkle, setting a high bar for the season’s hottest week.
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PREP, PARTIES & POP CULTURE MOMENTS
The city came alive as pre-show castings and influencer-filled gatherings lit up venues like Strawberry Moon, Fabel Miami, and Fade Masters of Miami. These prelude events created a buzz that pulsed through the entire week.
Backstage, beauty took center stage thanks to glam squads from Billion Dollar Beauty, Moonslice Beauty, Japonesque, Mad Hippie Beauty, The Makeup Light, The House of Beauty, and Unite Hair—each working their magic to bring fresh-faced glow and runway-ready looks to life.
On the social scene, the Official Opening Party at Casadonna was a star-studded affair, with appearances by Carmen Carrera, Kiki Barth, and Victoria Unikel, all adding their signature flair to the kickoff.
VENDOR VILLAGE & SPONSOR ACTIVATIONS
Beyond the runway, guests indulged in immersive brand experiences at the Vendor Village inside Eden Roc, which featured curated gifting suites, beauty touch-ups, and interactive photo moments.
•Refreshments from Coca-Cola, Vitamin Water, Simply Pop, Maison Perrier, Alani Nutrition, and more kept attendees energized between shows.
•Beauty activations by Unite Hair, Billion Dollar Beauty, Moonslice Beauty, Japonesque, Mad Hippie, The Makeup Light, The House of Beauty, and The Selfie Photo Booth created influencer-ready glam stations throughout the venue.
•Santo Gusano Mezcal spiced things up with exclusive front-row shots before the final showcase, adding a fiery flair to closing night.
Attendees also enjoyed experiences curated by Eden Roc Miami Beach, Miami Beach Botanical Garden, Casadonna, LIV Nightclub, E11EVEN Miami, Mod Net, MyCutTV, Fade Masters of Miami, Six Summit Gallery, and The Tampa Bay Fashion Experience, making this year’s swim week a true multisensory affair.
THE SHOWS
Runway presentations were launched on Thursday, May 29, at the iconic Eden Roc, featuring a lineup of designers that celebrated diversity, bold color palettes, and daring cuts. The fashion marathon wrapped on Sunday, June 1, with a stylish finale at the Miami Beach Botanical Garden—a fittingly lush and vibrant close to a week full of bold statements and bikini brilliance.
AFTER DARK: NIGHTLIFE & LIVE PERFORMANCES
As expected, the nights were just as hot as the days. Afterparties at LIV and E11EVEN kept the energy high with live performances by Ty Dolla $ign, Jaden Smith, and other surprise guests. Between the beats, bikinis, and buzz, Miami Swim Week 2025 was an immersive experience that transformed fashion into a full-sensory celebration.
SPECIAL THANKS
Special thanks to our partners: Eden Roc Miami Beach, Miami Beach Botanical Garden, Casadonna, LIV Nightclub, E11EVEN Miami, Unite Hair, Billion Dollar Beauty, Moonslice Beauty, Japonesque, Mad Hippie Beauty, The Makeup Light, The House of Beauty, The Selfie Photo Booth, Mod Net, MyCutTV, Fade Masters of Miami, Smartwater, Coca-Cola, Vitamin Water, Simply Pop, Santo Gusano Mezcal, Maison Perrier, Alani Nutrition, Six Summit Gallery, and The Tampa Bay Fashion Experience.
Photo credits: Arun Nevander