FROM SAND TO SNOW : FARM RIO
From the Top of the Mountain to the Shores of Rio: FARM Rio’s Vibrant 2025 Journey
As 2025 unfolds, FARM Rio marks 28 colorful years of sharing the radiant Carioca lifestyle with the world. This milestone is celebrated with a bold new campaign that effortlessly bridges two contrasting worlds—from sand to snow—ushering in a vibrant brand movement that infuses the warmth of Brazil into the chill of winter.
A Journey of Brazilian Warmth
Born by the beach, FARM Rio’s iconic prints bring the energy of Rio de Janeiro into winter wardrobes everywhere. This collection masterfully combines vacation-ready staples like bikinis, one-piece swimsuits, cover-ups, and breezy dresses with winter essentials such as ski jumpsuits, pants, jackets, and cozy knits. The result? A wardrobe designed to make every moment joyous, whether it’s spent soaking up the sun or embracing après-ski festivities.
The campaign, shot against the stunning seaside backdrop of Rio de Janeiro, weaves together FARM Rio’s timeless prints across an eclectic mix of products. It reimagines winter traditions through the warmth and vibrancy of Brazil’s culture, bringing a playful twist to the typically muted tones of snowy slopes.
Must-Have Pieces
Standout pieces include the white toucan rainbow ski jumpsuit, the black artsy banana jumpsuit, and the multicolor banana leaves jacket. These designs celebrate FARM Rio’s commitment to crafting bold, joyful prints that embody the spirit of the Brazilian lifestyle. The collection is now available both in stores and online, ready to transport wearers from the mountains to the beach in unparallel
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A Carnival Celebration in the French Alps
In February, FARM Rio will bring the magic of Rio’s Carnival to the snowy peaks of the French Alps with a tropical soirée in collaboration with Loulou restaurants. Following a successful summer in Saint-Tropez and a series of memorable events in Paris, the brand will now light up Courchevel with a one-of-a-kind celebration, coloring the white slopes with Brazilian vibrancy.
Rooted in Tradition, Creating Memories
FARM Rio continues to honor its identity as a brand that celebrates life and creates unforgettable experiences rooted in Brazilian traditions. The campaign reflects the vision of co-founder and creative director Katia Barros, alongside the fresh perspective of Italian Brazilian creator Vicky Montanari, who brings her expertise as both a fashion insider and carnival enthusiast.
To coincide with the alpine celebration, FARM Rio will host a beachside event back in Rio, inviting locals and travelers alike to revel in the joy of life outdoors—a tribute to the brand’s origins by the sea.
Celebrate with FARM Rio
From the top of the mountain to the shores of Rio, FARM Rio’s 2025 journey is a love letter to Brazilian culture and a celebration of life’s most joyful moments. Wherever you are, let the warmth, color, and liveliness of this collection transport you to a world where every day feels like summer.
Photo Credits: Purple Pr