Rookie Kids Take Over Broadway: Macy’s x Haddad
New York, NY – September 19, 2025, Herald Square lit up last night as Macy’s and Haddad joined forces to present the Rookie Kids Runway on Broadway fashion show, transforming the iconic Macy’s Herald Square Plaza into the ultimate back-to-school style stage.
Hosted by global superstar Ciara, the high-energy show brought together an A-list lineup that turned the event into one of the most buzzed-about moments of the season. Celebrities including Russell Wilson, Josh Hart, Tyrone Tracey Jr., Adrienne Bailon, Dascha Polanco, Ice T, Lil Kim, and Busta Rhymes all made appearances—many even joining the kids on stage to strut their own runway moves.
A Celebration of Style and Confidence
The runway was a showcase of pure charisma as fashionable kids, celebrity children, and “Kidfluencers” brought the latest back-to-school looks to life. Featuring standout collections from Abercrombie Kids, 3 Brand, Levi’s, Converse, Lacoste, Hurley, Jordan, and Nike, the show celebrated the bold, playful, and stylish energy of today’s youth. Against the backdrop of Macy’s Herald Square Plaza, each look captured the excitement of fall fashion while spotlighting must-have trends for the season.
Performances That Brought the Energy
Adding to the vibrant atmosphere, the Knicks City Kids and rising performer Trillian delivered high-powered performances that kept the energy sky-high. With music, lights, and nonstop excitement, the Rookie Kids Runway on Broadway felt more like a block party than a fashion show—one that perfectly embodied the fun of heading back to school in style.
Fashion Meets Purpose
The evening also carried a deeper message. Presented in partnership with Russell Wilson and Ciara’s Why Not You Foundation, the event highlighted the importance of education, health, and mentorship for young people. The foundation’s “Why Not You” ethos- encouraging kids to dream big, lead boldly, and embrace opportunity-was at the heart of the night’s message, empowering the next generation to walk with confidence both on and off the runway.
Shop the Looks
All styles featured on the Rookie Kids Runway are now available at Macy’s retail stores, online at Macys.com, and through the Macy’s app, bringing the runway straight to shoppers across the country.
Photo Credit: Jamie McCarthy