REPRESENT Launches Spring/Summer 2026 Drop One, ‘Dream On’
British luxury label Represent unveils Dream On, its Spring/Summer 2026 Drop One—a collection where British identity meets the romantic grit of American vintage. Rooted in classic British workwear and elevated through meticulous hand-worked techniques, the drop channels a refined, luxury vintage sensibility shaped by California culture and 1980s Americana.
Across ready-to-wear, footwear, and accessories, functional silhouettes are reimagined through intricate detailing, premium fabrications, and a softened, lived-in palette. Denim expands this season with the introduction of a new bootcut shape, offered in classic California blue and washed Ash black—an unmistakable nod to West Coast heritage with a modern edge.
Hero pieces anchor the collection with confidence. The Michael Boot stands out as a statement footwear moment: a cowboy-heeled zip boot crafted from Italian leather, finished with a stacked leather sole and metal hardware detailing. The Low Pro Sneaker introduces Represent’s take on a low-profile silhouette, designed with a wider stance, chunkier finish, and signature thick wool laces. Meanwhile, the Cord Zip Flannel Shirt elevates casual wear through its standout plaid fabrication, corduroy finish, boxy proportions, and zip-front closure.
Workwear remains central to the brand’s DNA, led by the Heaton Workwear Jacket, an homage to vintage work jacket styles. Constructed from heavy cotton drill with a quilted liner and double-headed zip, the jacket is washed and distressed to echo the spirit of 1980s Americana. Knitwear evolves through a textured knitted bomber, featuring a bobbly wool blend, boxy fit, subtle funnel neck, and a double-headed Initial zip puller that adds a refined finish.
Fan-favorite silhouettes also return with seasonal updates. The Slack Pant is reworked in a fresh Latte colorway for spring, while graphic-led staples like the Dream On Tour T-shirt make a bold statement. Featuring Represent’s signature Doberman motif draped in Union Jack and American flag iconography, the tee is hand-distressed to achieve an authentic vintage feel.
Accessories complete the narrative with purpose and polish. The Aura Sunglasses, Nothing Tougher cap inspired by American motorsport history, Built to Last belt, and the brand’s coveted Tote Bag, redeveloped in the same washed and distressed fabric as the Heaton Workwear Jacket, round out the collection with cohesive detail.
The SS26 campaign was shot at the iconic Stahl House in the Hollywood Hills, a mid-century architectural landmark overlooking Los Angeles. “We shot the SS26 collection at the iconic Case Study: Stahl House in Hollywood Hills,” shares George Heaton. “The theme of the collection needed to evoke ’80s nostalgia through the grade, which came through in the palette and the direction of the silhouettes.”
Founded in 2011 by brothers George Heaton and Mike Heaton, Represent has built its reputation on relentless refinement, expert craftsmanship, and constant progression. Each garment reflects a meticulous design and production process, reinforcing the brand’s mission: to build the world’s best brand.
The Represent Spring/Summer 2026 Drop One Dream On collection is available now at representclo.com and in Represent London, Manchester, and Los Angeles stores.
Photo Credit: infinitycre8ive