Philipp plein unveils Tierra Italiana in Milan
Luxury fashion powerhouse PHILIPP PLEIN celebrated Milan Fashion Week with an unforgettable evening of elegance, exclusivity, and style. Hosted at the chic Sukaru Bā inside The Plein Hotel, the event, titled “An Evening at The Suchi Club,” marked a standout moment in the week’s festivities, bringing together fashion insiders, industry tastemakers, and celebrity guests for a night of curated indulgence and design excellence.
Among the high-profile attendees were Michelle Cavallaro, Gustavo Piers Milton, Ebeneeze Brown, Omar Sowunmi, Max Knott, Joshua Boniface, Arif Sempala, Camila De Panis, Jeetender Sedev, Chazz Moon, and many more, all gathered to celebrate the latest offering from the brand: the launch of Tierra Italiana, a collection of Italian-crafted luxury sneakers.
A Sneaker Showcase: Tierra Italiana
At the heart of the evening was the unveiling of the Tierra Italiana collection, a series of finely crafted sneakers that blend modern streetwear flair with the elegance and precision of traditional Italian craftsmanship. Made with premium materials by expert artisans in Italy, each pair reflects PHILIPP PLEIN’s dedication to quality, detail, and bold visual storytelling.
The collection includes six standout styles:
NOTORIOUS: A bold high-top sneaker made from velour leather, pelle gomma, and glossy Vernice, adorned with a hand-applied signature logo and iconic hexagon embellishments.
SOUL WALKER: A sleek, low-top silhouette crafted in exquisite crocodile leather with ultra-thin soles, offering refined comfort and elegance.
SKATER: A luxe, detail-rich sneaker featuring Napa leather with printed crocodile elements and Nerene lining, epitomizing streetwear sophistication.
MOONWALKER: Designed for comfort and style, this low-top shoe pairs premium Napa leather with crocodile details, contrast piping, hexagon stitching, and custom applications.
POP SLAM: A show-stopping limited edition style, POP SLAM glistens with crystal embellishments and metal accents—a dream collector’s piece that celebrates PHILIPP PLEIN’s maximalist roots.
BLAZE GEN 01: A structured low-top sneaker blending leather, suede, and glitter materials, finished in rich burgundy with graphic overlays of the brand’s hexagon logo—a visual tribute to PHILIPP PLEIN’s fearless aesthetic.
Each style in the Tierra Italiana line is more than a sneaker—it’s a statement of vision, attitude, and craftsmanship, embodying the unapologetic luxury that defines the PHILIPP PLEIN universe.
A Perfect Milan Fashion Week Moment
Set against the sultry ambiance of Sukaru Bā, the presentation of Tierra Italiana was a masterclass in brand storytelling. The setting, infused with sleek interiors and dramatic lighting, served as the ideal backdrop for a collection rooted in bold innovation and timeless luxury.
Guests mingled over curated cocktails and bites while taking in the collection up close—a rare opportunity to see the meticulous detail behind each piece. It was a night that captured the spirit of Milan Fashion Week: glamour, bold fashion, and global energy, all channeled through the lens of a designer who continues to challenge conventions.
About PHILIPP PLEIN
Founded by German designer Philipp Plein 25 years ago, the namesake brand has evolved into one of the world’s largest independent fashion and luxury empires. Headquartered in Lugano, Switzerland, and entirely self-financed, the PHILIPP PLEIN Group employs over 700 people globally and also oversees the Billionaire and Plein Sports labels.
Known for its bold, non-conformist approach to design and commitment to unparalleled craftsmanship, PHILIPP PLEIN’s creations are sold in elite department stores and boutiques around the world. The brand boasts over 110 mono-brand stores, including flagships in Milan, Paris, Barcelona, Berlin, Dubai, Los Angeles, Las Vegas, Shanghai, and Singapore.
With the launch of Tierra Italiana, PHILIPP PLEIN once again proves that luxury and edge can coexist—and that fashion is as much about feeling as it is about form.
Photo Credits: Thomas Razzano /BFA