Nylon Host The House In The Desert At Coachella
NYLON hosted the return of NYLON House in the Desert at Desert International Horse Park in Coachella Valley, CA. Presented by Matrix, the event unveiled a new KATSEYE partnership and set the tone as the unofficial kickoff to music’s biggest festival celebration, drawing a star-studded crowd and delivering a high-energy DJ set by Diplo B2B HUGEL.
This year’s theme, NOCTURNA, transformed the desert into an after‑dark, fashion‑driven experience inspired by moonlit ritual and untamed instinct. The immersive celebration brought together music, movement, and style in a seductive atmosphere that brought the dance floor alive. Guests enjoyed an immersive beauty experience with Matrix’s photo-worthy moments and exclusive product giveaways, and relaxed in the Trident Tri-Different speakeasy lounge. Partygoers were able to capture their glowing skin with Neutrogena®’s Hydro Boost Water Gel, while e.l.f. kept them eyes.lips.festival-ready at their immersive beauty experience. Skechers kept guests comfortable in their lounge and Sally Hansen made sure that guest’s manicures were elevated.
“What we’re building with NYLON – across membership, events, and a community rooted in music and culture – really comes to life in moments like NOCTURNA. We turned the desert into something special after dark, but more importantly, you can feel how much the NYLON ecosystem is growing every time we activate,” said Bryan Goldberg, CEO of BDG.
VIP attendees included: KATSEYE, Rauw Alejandro, Olivia Holt, Damson Idris, NAV, Big Sean, Rachel Zoe, Rich The Kid, Ariana Maddix, Rei Ami, Karrueche Tran, Michael Evans Behling, Ella Balinska, Kenzie Ziegler, Amber Rose, Chloe Cherry, BINI, Evan Ross, Montana Tucker, Kendall Washington, Andreina Santos, Madison Pettis, Gabi Moura, Brandon Edelman, Tiffany Baira, Kelly Berglund, Adam Sevani, Noah Fearnley, Shanina Shaik, Sheynnis Palacios, and more.