Moncler: “The City Of Genius”
On October 19th, the Italian luxury brand Moncler presented its Spring/Summer 2025 collection. The show, titled “The City of Genius,” was an immersive out-of-this world experience. The brand collaborated with ten co-creators, including names like Willow Smith and Rick Owens. The show included multiple sets that combined design, art, and fashion, For Spring/Summer 2025, Moncler focused its vision on the creative genius (or in this case, geniuses). The collections, separated by their surroundings, ranged in shape, fabric, and overall themes.
Distinctive Co-creators
The design for each of the collections and sets presented a new theme. Co-creator Willow Smith’s collection consisted of large-scale coats and puffer jackets. Additionally, the models wore monochromatic looks in a natural setting. Trees, vines, and ferns lined the platform the models posed on. This set and collection represented a type of rebirth, putting emphasis on both human growth and nature.
Edward Enninful, past editor-in-chief of British Vogue, also co-created a collection for the show. His symbolic tower in “The City of Genius” took reference from the natural elements. Additionally, the sets included an iceberg and a sand dune, both with added conventional furniture. The models walked in and posed in all-black ensembles. Moncler, best known for its down jackets, showcased outerwear in an exquisite way.
Amongst Enninful and Smith, streetwear legend Hiroshi Fujiwara also collaborated with the Italian brand. This collection broke down the usual connotations that come with the term minimalism. Well-crafted down jackets appeared with color hidden inside them. Additionally, this section of the show proved that the meaning of a piece doesn’t have to come from the outside. Especially in fashion, everything should not be taken on face value. The beauty of these pieces result from the craftsmanship and passion of the team that created them.
A Show To Remember
Francesco Ragazzi, founder of Palm Angels, also collaborated with Moncler. Models, suited as drivers, moved around the road shaped set. Marked with the Moncler logo, this section of the show fused the street with high fashion. Ragazzi is from Milan and the racing culture there is prominent. This set and collection proved how creative and genius the two brands are.
In general, runway shows exhibit one brand’s vision and artisanal techniques. Moncler collaborated with ten co-creators, and in doing so, created an immersive experience for attendees, This show wasn’t just about the clothes in each collection, it was about what each individual could contribute. These bold collections and sets were well received because of how innovative they were. Ultimately, Moncler proved once again they are proud to be individualistic.
The featured image for this article is credited to Wolfram K on pexels.com.