Ming Lee Simmons, Extra Butter x UGG Celebrate FW24
On Thursday, September 19, Extra Butter’s Creative Director, Bernie Gross and General Manager of Ugg North America, Tracy Paoletti, hosted an intimate dinner at the Extra Butter storefront in Long Island City, to celebrate the debut of the exclusive FW24 UGG campaign which will be fronted by model, Ming Lee Simmons.
“The UGG Pumped and Anders models from UGG FW24 collection evoked a personality that aligns with our brand point-of-view,” said Bernie Gross, Creative Director, Extra Butter. “It provided a canvas to create a product storytelling moment we feel brings a new, refreshing and edgy perspective to the brand. Working with the talented Ming Lee Simmons as the face of our campaign, brought that narrative to life.”
Guests of the brand and Ming Lee Simmons enjoyed a curated testing menu by Michelin star chef, Jeremiah Stone and specialty cocktails by Extra Butter’s speakeasy bar, The Infamous.
“We are honored to partner with Extra Butter to bring to life some of our reimagined styles. They continuously push the envelope with a strong creative perspective that honors the brands heritage and brand codes.” said Tracy Paoletti, General Manager of UGG North America.
The collection is available for exclusive purchase on extrabutterny.com.