Juana Martín Unveils Presagio During Haute Couture Week in Paris
During Haute Couture Week in Paris, Juana Martin presents Presagio, a deeply symbolic collection that places the Spanish horse at its emotional and conceptual core. In this latest couture proposal, the Córdoba-born designer explores the horse as an ancestral omen—an emblem of war, transition, and journey, but equally of triumph, resilience, and victory.
Staged in Paris, the epicenter of haute couture, Presagio marks another pivotal moment in Martín’s ongoing creative dialogue on the international stage. Remaining faithful to an identity rooted in tradition, history, and contemporary expression, the collection unfolds as a powerful visual narrative—charged with tension, movement, and poetic beauty—where each silhouette feels like a premonition of destiny.
Throughout history, the horse has stood as a companion in conquest, a witness to conflict, and a universal symbol of power. In Presagio, its anatomy and spirit are reimagined through sculptural volumes, dynamic lines, and noble materials that evoke both armor and second skin. The garments articulate a couture language where form and meaning advance in unison, constructing a story of elegance, endurance, and transformation.
At its heart, Presagio speaks to evolution and passage: from uncertainty to triumph, from tension to balance. Each look functions as a visual sign—an announcement of change and forward motion—reflecting a woman who is strong, composed, and assured, moving deliberately toward her own destiny.
For this edition, Juana Martín once again collaborates with artisans and creative partners who are integral to the house’s universe. Málaga de Moda renews its support, continuing to champion Andalusian talent on the global stage. This season also welcomes the Association of the Purebred Menorcan Horse, reinforcing the cultural and symbolic connection between the collection and the equestrian world.
The beauty direction is led by Menchu Benítez for makeup, with hairstyling by Maqueda 100%, shaping an aesthetic that amplifies the collection’s conceptual intensity. ICON returns as a regular collaborator, supporting the project’s creative development. Footwear is signed by Calzados Franjul, bringing tradition, strength, and character to each look, while Loha Spain contributes artisanal leather craftsmanship that further enriches the collection.
Following her Paris debut in 2022 with Andalucía, Juana Martín reaffirms her position with Presagio as one of the most singular and compelling voices in Spanish fashion today. The collection continues to trace a deeply personal and artistic path—one where fashion becomes memory, symbol, and a visionary expression of the future.
Photo Credits Totem Fashion